2014 Double Eleven Market Promotion Ready To Grab What?

Here world

The Xiaobian net introduces 2014 pairs and eleven purchases.

One

My wife made eleven last year, more than 10000 of them.

At the beginning of the day, she did not plan to brush it, because she usually bought a lot of online shopping. She always felt as if she had bought all the shopping. Double eleven had a limited amount of fun.

So I told her that there were many imports of double eleven this year, and Ali had to follow the "globalization" route.

I even told the American warehouse store Costco to sell goods on Ali, which told me more than seventy of my family kindness.

Their interest suddenly increased. They all said they were going to double eleven.

There were originally so-called Hai Tao or purchasing businesses on Taobao, but many sellers on double eleven Taobao actually did not take part in it.

It is natural that a discount import with a certain brand guarantee will arouse interest among women and even all consumers.

Two

As far as I know, Ali began to plan to carry out global business on the Tmall platform from last year, including exports and imports.

One of my friends who opened shop for many years on Tmall even showed me the list of goods that Ali gave them: encouraging them to do global shopping of these commodities.

From Tmall platform to mouth goods, but it can be compared with domestic consumption reasons.

First, instead of paying taxes, import taxes will be much cheaper.

Some types of imported goods are not based on their value increase, but on the basis of commodity taxes and fees.

That is to say, the lower price and higher price of goods are the same (if they are the same category).

Imagine what benefits you can get if you buy something in a category with a higher product.

Second, avoid price discrimination.

It is very common for multinational brands to implement different prices in different countries and regions. Many brands in Greater China will raise their prices.

Purchasing directly from a country will naturally have a price advantage. This logic is very simple.

Third, taxes and fees arising from the so-called intermediate links, such as business tax and import value-added tax.

Personal direct purchase, these taxes can be omitted.

I have been doing import trade for five years, and I know that the import value-added tax is a heavy tax: even if some commodities are zero tariff, the tax can not be zero.

Of course, the import value-added tax has a deductible part in the wholesale and retail process of one ring, but generally speaking, it is more tax than personal direct purchase.

One advantage of buying directly on a global shopping platform is that you can buy some products that you can't buy at home.

This does not refer to prohibited items such as guns and ammunition.

Cosmetics, for example.

The Chinese government stipulates that all cosmetics should be organically tested, just like the brand of Bodyshop, because its founder is an animal protectionist and resolutely refuses organic testing, so Bodyshop is not allowed to be marketed in China.

But personal purchases can bypass this barrier: it is you who put things on your face, at risk.

Similar products and some toys.

Because all toys sold in China need 3C certification (that is why not all Transformers can be bought through regular channels), and the purchase of their own consumption is not restricted by such policies.

Three

In the case of goods that are wholly owned by the world, there are also the great benefits of price. Why has it been delayed until today?

The core issue is: logistics.

International Freight generally consists of two routes: sea or air freight.

Shipping is cheap, but the sea is very long.

I once bought a Bluetooth headset on an electronic business platform, and it took me two months.

Air pportation is fast, but the cost of air pportation is bound to be very high.

In addition to pportation, there is another link which may consume a lot of time: open inspection.

Because I have been importing for many years, I know that once a case is opened by the customs, it will cause serious consequences: it will take two or three days to spare no cost, and the cost will also rise.

Because once the box is opened, the box will be asked to pull into the designated warehouse and wait for customs officers to inspect it.

Before the customs office, once customs officers were required to open the box, the customs officers were all downcast.

This logistics mode is called "

Direct mail is actually inefficient.

A new mode has been created: bonded stocking mode.

As the name implies, the goods are first pulled into the bonded area for stock preparation, and then shipped according to the order, aging is almost equal to or equal to domestic shopping.

The bonded mode of stocking is a product with sales volume, and generally there is a certain possibility of explosion.

There are third modes of logistics to support conventional goods.

For Ali, it is based on the rookie's "collect goods direct mail", by rookie to plan the logistics resources of the whole link, and then docking the management system in the warehouse to track the delivery and products of the whole link of the collection ticket, so that the warehouse can follow a certain frequency, a few days a few times, and then several pportation, and then integrate it into a large package, directly pported to our cargo port by shipping or very low logistics costs, such as Tianjin or Hangzhou.

Before the logistics ecosystem is established, large-scale regular business will be limited.

E-commerce is the trinity of information flow, cash flow and logistics. For international retail trade, logistics is the core link of the whole business chain.

Four

The figures in this market are as follows: Hai Tao and purchasing agents, last year there was a market of RMB 100 billion.

The amount of overseas travel by Chinese people reached 100 billion dollars last year.

And this figure is still on the rise.

The growth rate of Hai Tao market is 100%.

Why does the government support the regulation of electronic commerce? In fact, it is very simple: the consumption data is in a glance. The third party tools of Alipay are in fact real names (all linked with bank cards). It is difficult to produce big cats on personal consumption.

For Ali, it is now the integration of the global small and medium enterprises. This path is similar to the development history of Taobao Tmall.

For consumers, fast, convenient and cheap, when the three are complete, the regular sea business is blowout.

Five

Personally, I strongly recommend double eleven.

Goods.