China'S Market Conference: Consumption Is King, Times Call For The Future Of Brand.

Recently, Jimo, known as "the Millennium City, the spring and the sea", has won the honor of China's famous knitting City, excellent tourist city and national environmental protection model city. Jimo City, Qingdao, held the third session of the theme of "joint and innovation - creating a new market for China".

At the market conference, about 1000 people gathered from local governments, market leaders, chambers of Commerce (industry associations), various markets (market clusters), industrial bases, brand dealers, and market related enterprises.

This market conference aims at condensing the consensus of market development, spreading the voice of market reform, and promoting all-round cooperation in the market.

This session includes a high-level keynote speech, a variety of theme forums, China's market development report, project presentation and promotion, and exchange and negotiation. It integrates the upstream and downstream resources of the commodity trading market in an all-round way, and further promotes the standardization construction, standardized operation and branding of China's commodity trading market.

And international development.

The most important activity of this conference is to start the China market "brand tour" national line activities, let the market face to face with the brand, hand in hand, realize the seamless connection between brands and channels, and open new impetus to the sustainable development of the Chinese market. It is understood that in the current session, the industry experts first put forward the concept of "brand changing market", that is, assemble excellent brands of all industrial bases in the country, form brand alliances, effectively link up with the market platforms across the country, and use 5 years to connect China's 1000 markets.

It is hoped that the excellent brands will be closely linked with the market platform, and the brand will be changed for the future, so as to promote the standardization construction, standardized operation, brand promotion and internationalization of China's commodity trading market.

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The following are the views of the industry involved in this session.

Wei Zijun, general manager of the digital marketing department of China fashion media group, said, "a Chanel canvas bag sells for twenty thousand yuan, while a cowhide bag sells for only 500 yuan. Behind the 40 fold difference, is the cloth bag material particularly good? Is the technology particularly good? Why is Chanel's bag selling for twenty thousand yuan? In fact, it is Chanel."

It shows that consumers buy Chanel, not buy "bags", but buy Labels, buy Labels behind the brand or values.

Wei Zijun said, "to put it plainly, those famous brands who dare to sell high priced secret weapons are their brand value.

The world's most famous is made in China, but China's brand is not known in the world at the same time.

In the period of planned economy, China's commodities are in short supply. Commodity brands do not need any brands. Since the reform and opening up, commodities have been greatly enriched, and channels and markets have become scarce resources.

When the channel is king, commodities become the appendages of channels.

Today, the environment and consumption habits of the whole market have changed and entered the era of consumption as the king. Consumers are now paying more and more attention to the value of brand.

Bai Hao Nan, director of China Textile Abt Associates Inc, thinks.

"In the era of consumption as the king, China's market has undergone tremendous changes. From the south to the north, the traditional well-known markets are upgrading, pformation and structural adjustment, and these upgrading, structural pformation, where to adjust, what kind of thinking to tune, and what combination point we have with the mobile Internet are all issues we need to consider."

Nowadays, manufacturing, small and medium enterprises, both in terms of production scale, sales channels and financing capabilities, are at an obvious disadvantage. It is also a question to be discussed about how these small and medium-sized enterprises are holding together for heating and common development. The Internet, commercial real estate or finance and manufacturing industries are heading for a great integration era.

Zhang Zhigang, President of the China Federation of Commerce, said, "the scale of the market has gone up, but there is still much room for improvement in quality. With the structural adjustment and pformation of China's economy, pformation, upgrading and dividends should be the guiding ideology for China's market development."

Sun Mingming, vice mayor of the Jimo municipal government, said: "knitted garment industry is one of the three traditional industries in Jimo, and the knitted garment enterprises in the city have reached more than 3000, including China's largest annual output value of the Yitai group, the tailor made suit suit red collar group, and the Hongkong spinning group with famous domestic and foreign famous brands."