Solid + Electricity Supplier "Two Legs" Walk More Robust And Long-Term

Looking at the major shopping centers in Foshan, this year's electricity supplier's flood is still everywhere, and the development is not bad.

"People always crave face-to-face communication and communication. The way of communication between people determines that the electricity supplier can not replace the real business."

Insiders said Mr. Peng.

The person in charge also thinks that in the information age, e-commerce is a trend, but the relationship between e-commerce and real business is not a competition relationship, but a fusion relationship. In the future, e-commerce and physical business will complement each other and complement each other.

Although e-commerce has the advantages of convenience, speed and low cost, it has no combination.

The experience of consumption is the advantage of real business.

At present, in

It has basically reached a consensus that the retail industry in the Internet era is neither a simple electricity supplier nor a traditional line. It is an organic integration of online and offline businesses. The "two legged" walking is more robust and long-term. The seamless integration of the "air force" and "Lu Jun" is more effective.

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In the past few years, the "electric shock" of the major entities in Foshan still stayed at the stage of "conception".

Although many shopping malls have established their own websites, they are limited to product display without substantive actions.

But with the improvement of technology and the gradual deepening of the understanding of e-commerce, the entity business has made more substantial progress in the field of electricity supplier this year.

First of all, entity businesses have substantial Internet thinking, everything starting from users, "think of what they want, urgent and urgent."

At present, you can enjoy free WIFI services in shopping mall in Dongfang Square, South China Sea Wanda Plaza and Wanke square in the South China Sea.

Vanke Plaza has also introduced the concept of extreme service, which includes mobile phone charging boxes, emergency medicine boxes, female care products, rental umbrellas, baby carriages, etc., to meet the needs of shoppers for emergency.

In addition, almost all shopping malls have opened the WeChat service public number. They have invested a lot of manpower and material resources in the operation of the public number, pushing the shopping activities, new businesses and seasonal merchandise recommendation to users.

In addition, the strength of the business itself is also preparing to build the O2O platform.

It is reported that Wanda and Tencent Baidu's two largest Internet giant O2O project is steadily advancing, and is expected to be ready for use by the end of July next year.

In addition to the market itself is frequently "electric shock", brand businesses have been online and offline the next two lines of operations.

It is reported that this year, a number of international fast fashion giant officially announced the opening of online stores, opened its electricity supplier road.

In March this year, C&A, a famous European fashion brand, entered Tmall, China's largest retail website, and opened its official flagship store.

In September, H&M self built online store officially appeared in China.

In October, Zara officially entered Tmall's official website to establish flagship store, and announced that the products sold by Tmall official flagship store will be consistent with the pricing of Zara retail stores and official websites.

On the other hand, online businesses are stepping out of the "virtual" sector and building a physical store to enhance their sense of experience.

Dream bazaar was originally an underwear brand specializing in online platform.

This summer, the dream bazaar O2O fashion life experience hall officially opened in Guangfo Zhicheng.

In addition to being able to get professional dress advice and convenient paction, consumers can also buy clothing logistics directly to the home, and even make an appointment fitting through the guide salesmen.

In fact, online business days don't look so good.

A head of Guangzhou's original clothing brand, who has been running on Taobao for many years, told reporters that online competition is becoming more and more cruel.

He himself has shifted the focus of his work from online to offline. "The most traditional experience format is not going out of date," he said.

It is understood that like dream bazaar, willing to walk down the line from the line of physical layout of the business is still very few.

And the entity businesses below the line seem more active in the "electric shock" action.