Optimize Clothing Store Display And Enhance Store Image Characteristics

The mode of display chosen by the commodity is the optional display props, based on the available space and the commodity characteristics that the operator should emphasize. For manufacturers and retailers, the display space of sales terminals is exchanged for money, and they want to sell more products in limited display space. However, attention should not be paid to causing messy feelings, so clothing shop display is a very important opening shop.

　　 Find the best profit Combination mode

With the change of commodities, the display space of shops should also be adjusted according to needs. The ability of different locations to bring profits is different. The more people who have passed a commodity category, the better the location. However, each category can not occupy the best position, and when deciding the location of each category, it is necessary to consider the relationship between different categories. The best location in a shop depends on the location of the floor and its location. In the vicinity of the entrance, the display should be impulsive or purchase frequently. Especially for supermarkets, it is very important for commodity display to induce customers to buy goods as soon as possible.

　 Careful arrangement Line Item

Shop layout and display space plan should ultimately be implemented to arrange individual products in the display space of the corresponding category.

Product display is divided into shelf display and shelf display. The shelf display refers to the display of the shelves, the display near the cash register, the stacks on the ground, and the hanging display in the air. Specific to the design of each section shelf display space, we must focus on the sale of gold shelves. Take the display shelves with a height of 150 centimeters and 120 centimeters long, for example, the height of the gold display line is generally between 85 and 125 centimeters. It is the middle layer of the shelf. The goods at this height are the easiest to see and the easiest to get the display location of the merchandise, so it is the best display position. This location is usually used to display high profit commodities, private brand goods, exclusive agents or distributors.

　　 Related commodities and specific commodities megamerger

Stores will be associated with the sale of goods and specific goods arranged together for customers to choose. We often see the women's clothing department nearby has the jewelry, clothing accessories counters; men's necktie counters on the side of the "Zippo" lighter display cabinet. The product related display can enhance the flexibility of the shop, make the display diversified and vivid, effectively stimulate the desire of customers to buy randomly, and increase the probability of customers buying goods.

The differences in the display space design of seasonal goods, focus goods and luxury goods are also noteworthy. Now stores are planned according to the season's preparation for goods, so the monthly inventory level should be set according to seasonal needs, holidays and other factors. With the launch of each seasonal product, redistribution of the shop space should be based on seasonal demand. After the sweaters are sold in summer, the extra space of the knitting department will be filled by the new T-shirt. This can effectively utilize the existing shelf resources and give full play to the sales potential of seasonal commodities.

Retailers must also estimate the ratio between display goods and inventory items. The storage space in the storage area should be as small as possible. At the same time, it is necessary to meet the turnover rate of normal commodities during the period, so as to ensure that the varieties and specifications of the goods in store are not lower than the "safety stock line". The location of the cargo area and the location of the warehouse should be corresponding to the goods displayed on the shelves, so as to facilitate the replenishment.

Reasonable shop space allocation and unique merchandise location layout can create a comfortable shopping environment, can induce customers to increase the number of purchases, and enhance the identity of customers.