The Future Development Trend Of China's Garment Industry
26, reporters learned from the China clothing association, before July of this year. Chinese apparel industry The main economic indicators have achieved growth, although the growth rate has slowed down compared with the previous year, but it is still in the development space. Before July, China's clothing export volume increased by nearly 6%, an increase of 7.7 percentage points over the same period last year. Over the same period, the revenue of the main business of more than 15000 Chinese garment enterprises above scale increased by nearly 10%, and the total profit increased by 14%.
At the same time, the head of China clothing association also reminded that there should be obvious differentiation in the industry. About 16% of the more than 15000 garment enterprises above Designated Size have suffered losses. In addition, a large number of brand enterprises have been operating steadily while some have also been operating difficulties.
According to analysis, the above situation is Marketization The normal phenomenon of China's garment industry is in the process of adjustment and transformation, because it is in the historical period of a variety of contradictions and changes. First, the global economic recovery after the financial crisis should be a long-term process, which is still full of contradictions and uncertainties, and the international market is unlikely to recover significantly. In the two quarter, the economic growth in the euro area has stagnated. Japan's economic stimulus policies have not received obvious results this year, and the adjustment of the US economic adjustment is also very big.
Second, China's economic growth, from high speed to medium speed, has entered a period of slow increase in China's domestic market. In the past, the contradiction of "homogenization excess" accumulated by quantitative and expansive development is accelerating the survival of the fittest.
Finally, consumers are more and more rational, and consumer psychology and shopping methods have undergone tremendous changes. Especially the rapid development of information technology and Internet technology is not only promoting the transformation of channels, but also promoting the transformation of garment enterprises' organization mode, production mode and supply chain management mode.
Industry experts believe that the current Chinese garment industry has entered a period of great change. This is the transformation period from quantity to efficiency, and the transformation period of the industry towards technological innovation, organizational innovation and business mode innovation. It is also the forging period of the industry from big country to powerful country. After such adjustments and changes, the future Chinese clothing The industry will usher in a new period of development.
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