Italy's Three Medium-Sized Luxury Brands Perform Well.
Here world Clothing and shoes Xiaobian of the network to introduce the three medium-sized luxury brands in Italy last quarter good performance.
This year's luxury industry is facing adverse winds, adverse fluctuations in exchange rate, and various social, political and economic factors. However, Italy's three medium-sized luxury goods and fashion groups, Brunello Cucinelli, Moncler and Aeffe, have achieved good results in the first nine months of this year:
Among them, Aeffe It owns Alberta Ferretti, Moschino, Philosophy and Pollini and other brands of fashion by authorizing production. The decline in sales was mainly caused by the termination of Jean Paul Gaultier and Cacharel's two brand licensing agreements, and the negative impact of Japan's distribution network adjustment. The two negative factors were eliminated, and its sales increased by 7% in real terms at the fixed exchange rate. In the last quarter, the performance of the three Italian company around the world was as follows: Brunello Cucinelli sales in the Greater China market increased by 15 million 300 thousand euros, up 35.5% compared to the same period last year; sales in North America reached 91 million 100 thousand euros, up 16% over the same period last year; sales in Europe (except Italy) were 91 million 900 thousand euros, up 11.6% over the same period last year; Italy's worst domestic sales were 58 million 800 thousand euros, up only 1.3% over the same period last year.
Moncler sales in Asia and other regions increased by 127 million 700 thousand euros, an increase of 28% over the same period last year; sales in EMEA (Europe, Middle East and Africa) region were 163 million 700 thousand euros, up 15% over the same period last year; sales in the US region were 54 million euros, up 32% over the same period last year; Italy was also the most depressed domestic area, with sales decreasing by 1% over the same period last year.
Aeffe sales in Europe (except Italy and Russia) increased by 43 million euros, up 9.2% over the same period last year; Russia's sales volume was 13 million 600 thousand euros, down 11.4% compared with the same period last year; sales in the United States increased 11 million 300 thousand euros, up 0.6% over the same period last year; Japan's sales volume was 5 million euro, down by 67.3% last year; Italy's local sales volume 87 million 600 thousand euro, an increase of 5.6% over the same period; sales in other parts of the world were 3240 euro, an increase of percent over the same period last year, mainly driven by the growth of the Greater China region.
Cucinelli emphasizes that market With the increasing demand for "exclusive luxury", consumers not only care more about quality, but also pay more attention to the factors of sustainable development. At present, Cucinelli has 70 stores, and has opened 4 new stores in the past 12 months, and 8 stores have completed the modification. It has been confirmed that there will be 9 new outlets in 2015. CEO Ruffini of Moncler said Moncler's "tradition, uniqueness, quality and innovation" is a magic weapon for its long-term growth. At present, the company is still investing in the expansion of the retail network, as of the end of September, the company's single brand stores reached 163.
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