Purchase Must Know What Kind Of Foreign Trade Clothing Sells Well.
First of all, we must make a clear point that selling clothes is selling styles. The more styles and updates, the faster we can catch customers.
Done in the world
Sales volume
The top two brands, the first one is Spain's ZARA, each shop has almost thousands of styles, and from their new product design to pport to the shelves and then to the next shelf, the whole process is 12 days, the second ranked H&M cycle is 21 days.
And every day there are new shelves, the inventory rate is very low, so that the discount rate is only 5%, earned
profit
It can be imagined.
If your store is updated quickly and has many styles, even if some guests do not pick the style they want, they will be impressed with your store. They agree with your store very much and will ask when they will come to the new model.
So you keep the old customers.
Second, women's minds are uncertain. No one can predict what kind of styles will sell well.
Clothing and culture, personality, mood and other psychological factors are closely linked, everyone's preferences, the same person's preferences every day are different, so in the face of so many customer groups, we have no way to predict which one is the best seller to make clothes.
Zero inventory
It is sure that we can not do it, but what we can do is to get more styles and updates, and the amount of money should be kept fast. The amount of the same amount should be taken less. In the words of the author, I am not afraid that a stock will be out of stock, and there will be a new one. If there is a continuous stream of new money, the old one will not be in urgent need of replenishment if the old one is sold out. If there is more season, the stock will be formed after the season has passed.
Third, the selection of styles should not only consider personal preferences, but also look at the daily costumes of celebrities and the magazine contents of some weathervane characters. It is impossible to run a shop on the top of the style. If you are comprehensive, people will not come to you.
Style includes clothing style and price, because people of every social class will choose something that belongs to them. For the detailed description of the style, the writer will have time to write an article later.
To sum up, the truth of getting goods is: many styles, new fast, less quantity and uniform style. This is the way to sell clothes.
As for style, I can't finish speaking for a few days. There are so many styles. Now I just talk about something, or some examples of friends who are selling well around us.
For physical stores, apart from franchised stores and brand names, we will not talk about these shops.
Now the entity store operates under the impact of the online store, it is more difficult to run. The entity shop has to make the fame. Two choices are very important:
1. the choice of age is aged or middle-aged, but the size is bigger. Because middle-aged people do not have the habit of shopping online, shopping is their main choice.
The size is too large because middle-aged people generally gain more weight, and the overweight MM is also more difficult to buy online, because the shop has a weakness that can not be contended with physical stores: it can not be tried on.
2., the quality must be superior, and the workmanship is excellent, because this is also incomparable to the online shop. Excellent quality and workmanship are not exactly expressed by the network picture. The shop usually takes pictures beautifully, but our daily shopping experience tells us that seeing is believing, so the choice of high priced clothing by the physical shop is a way to compete with the online shop.
- Related reading
- Shoe Market | Fake And Inferior Products Are Attached To Famous Brand Shoes And Brand Shoes To Turn Into "Famous Brand Shoes"
- Recommended topics | The Core Of Clothing Inventory Management Is To Reduce Clothing Inventory Instead Of Handling Garment Inventory.
- Regional policy | 杭州《余杭家紡聯盟標準》推廣實施 成為我國首個地方家紡行業標準
- News Republic | Online Shopping Mode Diversified Traditional Clothing Enterprises Try Water O2O
- Expo News | Australian Fashion Week: Print And Soft Colors Become The Specialty Of The Show.
- Shoe Market | Children'S Shoes And Clothing Market Is Large And Homogeneous.
- News Republic | Clothing Problems Frequently Appear. The New National Standard Of Clothing Will Be Enforced In August.
- News Republic | The Prospect Of Infant Clothing Market Is Excellent.
- Industry Overview | How To Build A Textile Powerhouse: What Has Been Missing In The Past 10 Years?
- Regional policy | In August This Year, China'S First Child Furniture Regulations Will Be Implemented To Protect Children'S Healthy Growth.
- Clothing Store Stocking Risk Sharing Experience
- City Girls Dress Up With Temperament.
- Cotton Jacket, Fashionable, Thin And Warm, Two.
- Fashion Sweater + Jeans Create Fresh Outfit
- Jingdong And Air China Cooperation Providers First Taste Air Purchase
- 美國高端百貨爭先恐后與支付寶合作
- Liu Yifei Is Pure And Immortal.
- 歐洲著名時裝品牌C&A的蘇州太陽廣場店
- A Woolen Coat Shows A Tender Feeling And Wears A Perfect Woman'S Taste.
- Volume Of Textile And Clothing Shops