Humen Costumes Jump Out Of Costumes For Clothing
Here world Clothing and shoes The little editor of the net introduces Zhu Huaze: jump out of clothes and make clothes.
After reading the article "where is the road of Humen animation", I think of two popular words: "the way of thinking decides the way out, the height determines the horizon; how far away you are, how far can you go?" Nowadays, clothing competition has focused on brand competition. The key to brand competition lies in brand operation. The core of brand operation lies in the expansion of brand value. The emphasis of brand value expansion lies in the extension of brand value chain and the development of derivative products.
After reading the article "where is the road of Humen animation", I think of two popular words: "the way of thinking decides the way out, the height determines the horizon; how far away you are, how far can you go?" The two sentence derives the title of this article.
After more than 30 years of development, Humen garment industry has become a leading industry in Humen's strong town to enrich the people, and has become a famous clothing and apparel industrial cluster in the country. More than 2300 enterprises, 40 professional markets, 232 square meters of operating area, 30 billion yuan of total industrial output value, and 60 billion yuan of sales, laid the industry status of Humen's clothing and apparel industry in the whole country. No doubt, influenced by the economic climate at home and abroad, the fierce competition in the industry and the constraints of various resource elements, Humen's clothing has no longer been a grand sight. Because people can't see the flow of crucian carp and bustle, they can not see the scene of "money in one inch of land, an inch of gold, ten feet of bunk one hundred thousand silver". People often say that when God closes a door to you and opens another window to you, it means new hope and outlet for you. Just like the road on the ground, a road is blocked up, so you have to find another way or make a detour to reach your destination. This is to jump out of the dead end to seek the way of life, to put it behind the Jedi, and to beautify it with poetry. In Humen, of course, clothing is no longer a hopeless Road, but there must be a sense of anxiety. We must jump out of clothes and make clothes, that is, jump out of the traditional thinking and mode of clothing making. We should cultivate and expand the garment industry chain and value chain around the basic, multi-directional, multi angle and diversified development of clothing, and expand and expand the apparel industry chain and value chain.
Nowadays, making clothes can not only satisfy the number of franchisees and chain stores, but can only focus on making clothes and selling clothes. Nowadays, clothing competition has focused on brand competition. The key to brand competition lies in brand operation. The core of brand operation lies in the expansion of brand value. The emphasis of brand value expansion lies in the extension of brand value chain and the development of derivative products.
How to develop the value chain and derivative products of the clothing brand? In the article "where is the way of Humen animation industry", take the children's clothes which can best reflect the themes and elements of animation creation as an example, make a wonderful description: "creating animation art works, protecting the copyright of animation works, and vigorously developing children's wear animation derivatives, is the best path for Humen children's wear enterprises to extend their brand value chain and seek greater development space. This is, according to the animation characteristics of children's clothing brand LOGO, with the help of animation film and television platform, to create a batch of children's wear brand cartoon characters, cultivate and build a number of well-known brands of children's clothing, enhance their influence, strengthen competitiveness and expand market rate, thus promoting and promoting the development of children's clothing industry and clothing and apparel industry in the whole town. According to the envisage of this article, we can choose several well-known and different image features. Children's wear The brand, compiling a fairy tale with positive energy, CO produced and produced a large-scale original animation series with China's first industry based, corporate brand image and tourist attractions as its background. If the film is successfully produced and broadcast after CCTV and all over the local stage, the brand image of Humen children's clothing will be deeply rooted in the hearts of the people. The extension of its brand value chain and the derivative effect of its products will be very significant. The series development of children's clothing, children's articles, children's toys, tourist souvenirs, books, audio-visual and audio-visual products featuring the image of the film will bring sustained brand effect and huge economic benefits to the famous brand enterprises.
The market space for derivative products of animation products is very large and large. Such as children's audio-visual books, children's wear, toys, stationery, children's food and packaging, children's daily necessities, etc. According to the research and analysis of China Academy of industry, at present, there are sixty billion RMB stationery products in China every year. Sale Well, toy sales of twenty billion yuan, nearly ten billion yuan of children's audio-visual products and children's publications, to some extent, rely on the development and promotion of the animation industry, and the output value of China's animation industry will be more than 100 billion yuan in recent years. Who will compete with each other in the market of 100 billion yuan? Who can get a piece of cake?
Jump out of clothes to make clothes, Humen costumes, do you understand?
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