The Fashion Industry Should Take Another Step Forward To Realize "Made In Africa".

In recent years, elements from Africa are becoming more and more active in fashion.

For example, the texture and patterns of African tribes have become the most popular national style of fashion week, and are frequently springing up in the works of famous designers.

As the source of the new fashions and creativity, Africa has changed its image of poverty and backwardness, emerging in a creative and confident manner.

Insiders believe that only from

It is not enough to draw inspiration from traditional aesthetics. We should take a step forward to achieve "African Manufacturing", especially when its handcraft highlights the brand.

They are trying to explore the right path to cooperate with African fashion industry and look forward to becoming the next China.

The United Nations has played a very important role in promoting "Africa's manufacturing".

For example, at a news conference at the headquarters of the United Nations in New York, Ray Chambers, an american philanthropist and Secretary General of the United Nations, specifically pointed out: "fashion industry can do a lot of work to encourage sustainable" African Manufacturing ".

Fashion 4 Development (referred to as F4D) is one of the key forces in it.

As an official information sharing platform belonging to the United Nations private public sector, it is committed to assisting the United Nations in its global promotion of its Millennium Development goals through fashion expression, so as to implement the strategy of independent innovation and achieve regional economic autonomy and sustainable growth.

For example, "giving back to society is a new luxury" is a F4D style expression.

As the first goodwill ambassador of F4D, Franca Sozzani, editor in chief of the Italy edition of VOGUE, has launched the African special issue "reinventing Africa".

In addition, she promotes African design in various ways.

For example, when she visited some places in Botswana, Garner, Nigeria and Uganda, she met some very talented local designers and invited them to produce a series of costumes and sold them through the Italy online fashion retailer yoox.com. The result was sold out in two weeks.

She also began persuading some Italy designers to take their works to Africa to create more job opportunities.

In fact, in Africa,

And manpower advantages, it has the potential to produce very good products.

The problem is that it is difficult for local people to afford the necessary materials for production.

For example, Africa produces high quality products.

However, its textile equipment is rather old, and the yarn and cloth produced are of poor quality.

If there is not enough resources to invest in the textile industry, most of the cotton can only be exported directly.

The Secretary General of the United Nations Ban Ki-moon once said: "Africa does not need charity, it needs investment and partners.

The inclusion of civil society and private sector (including non-traditional participants such as fashion industry) is indispensable. "

At present, F4D projects have been carried out in Garner, Nigeria and Botswana, where they try to reduce tariffs on cotton and fabrics, recruit capital for new factories, train local technicians and cooperate with designers.

Many brands and manufacturers have also committed themselves to support, including planning production series fashion to highlight the theme of African manufacturing, to set up scholarships for African garment workers, and to cooperate with the Nordic sustainable development organization Sustainia to set up "focus".

Fashion shops and so on.

The future of African fashion industry is worth looking forward to, and fashion will play an important role in the economic growth of developing countries.

The fashion industry has the ability to lead the rise of many economic development, and there will be no better opportunity than it is now.