SWAROVSKI Works With Lafayette Department Store To "Bright Christmas"

This Christmas, old Buddha's department store is famous for its Christmas show in the world. The eye-catching crystal monsters and themed display windows are all decorated with SWAROVSKI elements and have a wonderful collision with the unique fashion taste of the Department of Lafayette department store. On the outdoor LED screen, there are 47 pieces of local and international famous brands designed by SWAROVSKI, which are exclusively sold in the flagship store of Beijing. At the entrance there is a unique giant crystal device, which explode the city with its amazing dazzling appearance, and goes into the shop. Consumers are just like being placed in the magnificent and magnificent hall. The store also has three pop-up store stores, which are decorated with SWAROVSKI elements, bringing a carnival shopping experience with both creativity and fashion for consumers in Beijing.

On the night of November 14, 2014, Sheenah and Christy Chung, the top brands of Lafayette department store and SWAROVSKI, attended the grand opening ceremony to celebrate the successful cooperation between the two giants. Chinese famous designers Wang Peiyi, Liu Qingyang, Bu Kewen, Wang Yang and so on also came to help, and shared the gorgeous and bright night with more than 350 celebrities in Beijing.

When Paul Burke, China's chief executive officer of the Department of Lafayette department, Mr. Wen Haofeng (Hermann Winkler), senior vice president of SWAROVSKI professional North Asia region (Hermann Winkler), Sheenah and Christy Chung announced the interesting crystal device and opened the lighting ceremony, the atmosphere was pushed to the climax. Then, a crystal theme fashion show and a fun party continued to light the whole night. With the cool melody of DJ, everyone in the field enjoyed the exquisite charm of the crystal decorated dessert and the glamour of the sparkling champagne.

The theme of "bright Christmas" presented by the Department of general store and SWAROVSKI is a continuation of the strong support of the two brands for the new designers in the world, especially providing a platform for Chinese designers to show their own fashion ideas and ideas. The project also invited Wang Peiyi, Masha Ma, Zhang Chi and Bu Kewen, and other famous local designers to participate in the creation.

"We strive to create a" theater "with a lively and lively fashion," Mr. Bai Pengwei, chief executive officer of Lafayette department store, said at the celebration party. "This cooperation with SWAROVSKI brand is a vivid interpretation of Buddha's concept of brand. We hope that through the efforts of both sides, we will bring an unforgettable "bright Christmas" to Chinese consumers.

"The bright Christmas" hand in hand with the old Buddha's department store is our Christmas gift for China, especially for Beijing consumers. Mr. Wen Haofeng, senior vice president of SWAROVSKI professional North Asia region, said: "SWAROVSKI has been indissoluble with fashion since its establishment in 1895. The two brands have cooperated with each other, and have joined hands with many domestic and foreign brand partners and designers to launch the "bright Christmas" selection, which aims to make Chinese consumers feel the unique quality, technology and creativity from SWAROVSKI.

During the festival, " Bright Christmas The series will be displayed in the flagship store of Beijing, with windows, interior decorations and 150 designs. The whole product will be decorated with SWAROVSKI elements and gemstones, including women's wear, men's wear, shoes and accessories. At the same time, the flagship store of the Department of Lafayette department launched nearly 100 Christmas series of limited single products and 45 carefully crafted unique artworks to consumers. Every fashion item will be brilliant. SWAROVSKI The perfect combination of elements and fashion design is a reflection. Designer Different imagination and creativity.

In order to make the activities more interesting and attract attention, the Beijing flagship store of Lafayette department launched a lucky draw in from November 14th to 16th for three consecutive days. Every customer who buys the "bright Christmas" series has the opportunity to participate in the raffle. The first prize winner will receive a beautiful SWAROVSKI watch. Other prizes include the crystal nail set of SWAROVSKI and InNail, SWAROVSKI pendant, SWAROVSKI crystal business card holder and SWAROVSKI bracelet.