Distin Kidny DIN Kay Womens Art 2015 Summer New Product Conference Ended Successfully

In November 17, 2014, the 2015 summer new product conference of Distin Kidny DIN Kay art dress was successfully concluded at the The Seaview Tavern Hotel in Dameisha, Shenzhen.

Walk in together

The art of the queen

2015 new products in summer

At the scene, look at the 2015 summer new products of Distin Kidny DIN Kay art.

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Unlike mass consumer goods, the luxury industry has its own marketing principles since its birth. It follows these rules that Chanel, micro-blog, Ferragamo and Cartire [micro-blog] developed into global brands.

"Do not let customers easily get" is one of these marketing.

CEO Vincent Bastien and brand strategy consultant Jean-Noel Kapferer, who co authored several high profit and luxury brands, wrote in the co authored THE LUXURY STRATEGY that luxury goods need to know how to set up the necessary barriers and maintain these obstacles beyond the desire of people to breathe out. The greater the resistance they get, whether physical or intangible, the more people want to get; these obstacles do not necessarily include economic aspects (such as price), operational aspects (such as how to find luxury stores) and time (for example, it takes two and a half years to get a string of pearl necklace).

Once the scarcity of luxury goods leads to the reduction of people's desire for it, GUCCI increases the law of the violation of entry-level products, but this is not all.

"GUCCI also needs to be responsible for other aspects of misconduct. There are too many outlets (there are more than fifty stores in China, while Chanel has only a dozen), and GUCCI entry level products in parallel markets (Unofficial channels) are also widespread."

Michel points out.

The origin of this parallel market is well known. In order to ensure sales targets in Europe, brands will sell their products to distributors. These dealers will also participate in manufacturing such parallel markets because of the profit margins between China and the European market.

All these aggravate the loss of GUCCI brand reputation and the dilution of brand value in China. It is far away from the rarity and exclusiveness of luxury brands.

After Mark Lee, GUCCI's new chief executive, Patrizio Di Marco, is trying to push the brand to relocate so as to re attract the high consumption groups: improving the grades and prices of products, increasing production to LOGO and expensive leather products, and reducing wholesale channels to increase retail outlets.

Such a reshaping plan has been going on for some time, but GUCCI has yet to see signs of improvement on the way out of the vicious circle.

Too many retail outlets and the ubiquitous, discounted LOGO parallel entry market still greatly weaken the image of GUCCI.

And even raising the price of products, especially Chinese consumers, will start to wonder: if it's just for a name, what's the point of buying a package of one thousand or two thousand euro? If it's just to follow suit, it's a big mistake.

In China, the change in habits of luxury consumption consumers has shifted more to the less well-known brands, the disadvantages of China's macro environment (sustained anti-corruption, macroeconomic slowdown) and the continuing economic slowdown in Europe than those of too well-known and widespread brands. All these have made the future of GUCCI's remodeling plan difficult.

LV and PRADA are also experiencing similar Landslides: LVMH's revenue in the third quarter increased by 5%, but analysts pointed out that growth was driven by perfume and jewellery watches, while the high profit fashion and leather business had not improved.

PRADA CEO Patrizio Bertelli only increased by 1.3% in the first half of the year and net profit fell by 21%.