New Balance Personalized Customization Will Visit China

The brand has suffered a long cold spell in China since 2012, and the market and channel space that tends to be saturated has dragged the progress of almost all sports brands.

To break through the bottleneck, Nike and Adidas launched a new customized service this year to lock in new customers.

The famous American jogging brand, New Balance, also recently revealed that its custom service in the US will land in China.

Recently, New Balance new product director Wang Hanjia of the Greater China region at the New Balance jogging hero alliance charity run to Beijing Business Daily reporter said.

The custom business in the US will soon land in China.

It is reported that the new customized service in the United States has always been an important feature of the brand, "on demand", through in-depth communication with consumers, and the establishment of emotional ties with consumers, thus cultivating a deep consumer brand loyalty.

Wang Hanjia introduced that the new product was mainly divided into two main categories, which focus on running functional sports performance shoes and more routine lifestyle shoes.

The new product line will also be constantly adjusted.

In the jogging activity, the new Protect Pack 980 limited shoes were first introduced, and went on sale in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing and Chengdu in 10-12 months.