586 Million Package Test Delivery Limit To Promote Logistics Channel Sink

According to the latest monitoring data released by China Post Office, the express industry handled 586 million express pieces during the "double eleven" period this year, an increase of nearly 70% over the same period last year. According to past experience, the volume of express delivery will increase significantly to around November 20th.

Although mainstream couriers, including STO, tanton express, Zhong Tong express and rhyme express, have already expanded their preparations in advance, the persistent ills of the express delivery industry are still hard to come by.

Express delivery peak

" Sales data It's not what I care about most. What I really worry about is how these packages can reach consumers smoothly. "Double eleven" on the same day, Ma Yunru, chairman of Alibaba board, told reporters. Facts have proved that he is worried about the electricity industry is the last mile.

In response to this year's "double eleven", the courier company invested 1 million 250 thousand couriers, but the logistics information released by the rookie network in November 14th showed that consumers made up to 278 million logistics orders on the day of Tmall's "double eleven", which means that each courier needs to bear enormous pressure.

Rookie network monitoring, in the rookie logistics radar early warning system coordination, "double eleven" after the end of 3 days, the national express company has more than 40 million orders to serve. Since November 13th, many outlets have increased more than 3 times the daily arrivals. After two days, the logistics pressure will gradually spread to the sending parts.

　　 Tact Express Shanghai company insider told the daily economic news reporter that the company's Qingpu spanport center came in 2 million pieces on the day of "double eleven", and the peak of the day reached 2 million 500 thousand, far more than last year's 2 million.

Rookie network stakeholders revealed that, for the pressure of the express company, the rookie network has urgently coordinated and guided the staggering peak delivery of large businesses. In November 14th, the volume of the major express companies decreased significantly, and the pressure of logistics spread to the end of the delivery. The peak of the dispatch would come in the coming days.

In addition, some consumers complain that some express delivery can not be delivered to households, and users need to take them to the door of the cell. For consumers' complaints, Xiao Wang, a temporary courier who parked on the roadside sorting express, also poured water on the reporters. "We pay about 80 Fen to a dollar for each express. During the" double eleven "period, I go to the company early in the morning and send more than 300 packages to 11 pm to get home. We can't deliver a lot of big stuff before we let users get it. "

Rookie "chain" effect appears

Rookie network logistics Early warning radar shows that the current 14 mainstream express companies are running smoothly, and the processing capacity of local outlets is close to the peak. As of 24 a.m. on November 16th, Tmall's "double eleven" orders had been sent to nearly 130 million, and the task volume has been completed by more than half. Most of Beijing, Shanghai, Guangzhou and other major operation centers have cleared up, and a few outlets are under pressure.

"Compared with previous years of bustle, this year's speed is still very fast. We send out about about 200000 packages a day, and we send about 1200000 items in 5 days. We have basically finished the shipment. The Korean people told the daily economic news reporter that both the rookie network and the courier company have made adequate preparations.

Previously, according to the rookie network COO Tong Wenhong, the rookie preparations for the "double eleven" began in late August and early September. Before and after the three rounds, the data on the stocking situation of merchants, the situation of consumers shopping cart, and the situation of the entire logistics forecast were spanmitted to various Express companies through the radar warning system.

However, businesses that use their own logistics system on the platform will have to face enormous pressure. The Japanese brand UNIQLO has broken through 260 million yuan in Tmall's "double eleven" sales this year, but this company's response is obviously insufficient. Shanghai user Zhu told reporters that during the "double eleven" pre-sale period, he bought a down vest of UNIQLO, and "double eleven" bought the merchandise two times on the same day. According to the system, the 3 orders are distributed by the black cat house. As of press deadline, Mr. Zhu still did not receive it.

A person familiar with Tmall logistics told reporters that UNIQLO chose the Japanese express company because of its own Japanese business. For such a choice, rookie network platform can not be real-time monitoring, and rookie service standards are not binding on it.

Huang Gang, director of China's logistics and supply chain management alliance, believes that although there are still some shortcomings, the situation of "double eleven" express delivery has been relieved this year. On the one hand, the courier companies and businesses prepare ahead of schedule. On the other hand, the big data can be used to guide or allocate storage in real time.

Express industry insiders worry that the new processing capacity and courier will cause some waste in the off-season. In addition, the decline of user experience in the express industry is not related to the confusion of outlets in the express industry and the difficulty of sinking management, which is still difficult to solve in the short term.

It is reported that rookie network, Jingdong mall, Suning and other large electricity providers have realized the potential of the three or four tier cities and rural consumers, laying down the implementation of channel sinking strategy this year.