Build Garment Industry Carrier And Build Strong Brand Of Garment Industry
Recently, the first China fashion industry o2o mode high-end summit meeting and 2015 China Service International Trade Center Exhibition Fair was held in Tongzhou District Zhongjia international trade center of Zhang Jia Wan Development Zone.
The launching ceremony of the "China Service International Trade Center", the signing ceremony of the park and the brand business, the ten famous brand new products show, and the oath of employee service pledge of the Zhongfu international trade center were also carried out. The latest industrial policy and service contents of the Tongzhou International New Town garment industry demonstration zone were released in the same period.
delegates
think
Nowadays, China's apparel industry is facing a critical period of pformation from tradition to innovation.
Adjusting the proportion of garment industry structure and strengthening the cooperation between industries is the only way to pform from extensive labor intensive industry to subdivided, specialized and collaborative brand oriented industrial chain.
And leading the industry change will be a comprehensive and complete new mode of clothing industry operation and service.
The new mode requires the forerunners of the industry to play an exemplary role. It takes the lead in the actual needs of practitioners in all sectors of the industry chain, and strives to provide them with the matching services of the garment monopoly business circle that is holographic enough.
Through full discussion,
Summit
上產生的服裝專營商圈十大新型示范服務包括:一、擁有服務范疇涉及到物業管理、銀行金融、法務咨詢、財務管理、工商稅務、物流配送、廣告投放、訂貨洽談等多種門類的“全能型”商業綜合服務機構;二、擁有既包括“物流配送、倉儲基地、金融服務、餐飲休閑、快捷酒店”這些硬件支持,也包括“大型訂貨活動、會展服務、新品研發和發布、品牌孵化、網絡營銷”等軟性經營類支持的“社區式”配套服務;三、商圈的地理位置不僅能夠以最近的距離服務北京市內的消費者,也可以在未來成為聯通京津冀地區服裝貿易的門戶樞紐;四、專門為企業產品創新設立專屬“研發中心”,有效的解決企業產品研發中人才、技術、理念、資訊、經費等不足的問題;五、依托專業協會成立專門的“品牌培育及發布中心”,將品牌培育和新品資訊發布作為一項長期的配套服務納
Come into the duty of business circle.
At the same time, in the name of business circle, we integrate the mainstream plane, network and TV media resources to serve the large number of business enterprises, so that they can carry high speed trains on brand cultivation and commercial advertising; six, exclusive ordering centers build a bridge between garment enterprises and national distributors in the four seasons, and provide a quality platform for the new clothing exhibition of new generation of SMEs. Seven, the exclusive "news center" maintains close strategic cooperation with the national news media from the perspective of industry demand characteristics and news professional, especially with
clothing
In the strong cooperation between industry and fashion media, short, flat and fast help enterprises complete the brand appearance; eight, combine Oteri J and two modes of tourism shopping, and create a new business mode of tourism shopping in the business circle.
Cooperate with the national travel agencies to guide the consumption and shopping of tourists throughout the country, and expand the geographical area of the target customers. Nine, provide o2o merchant integrated business paction platform to bring online consumers to the real stores. Meanwhile, merchants can reach online pactions, offline pick-up and delivery services through online trading platform; ten, exclusive "financial centers" specifically provide unsecured loans for merchants, which fully reflects the unity of cooperation and unity between businessmen and merchants.
It is reported that the completion of the "China Service International Trade Center" of the Tongzhou International New City garment industry demonstration area is a preliminary attempt on this new service mode.
The center accommodates many kinds of supporting facilities, highlighting the high-end, composite, commercial and low carbon characteristics of the modern international new town's overall layout.
Under the guidance of the integrated service system, production oriented enterprises, design innovation enterprises, brand marketing enterprises, and garment supporting industries providing peripheral services for the garment industry will work together to win a win-win future.
With the large-scale relocation of Dahongmen, Muxiyuan and zoo clothing market imminent, the Zhongfu International Trade Center has become the preferred location for merchants in the Beijing garment market. In the future, it is expected to become a new landmark of the clothing trade in Beijing and even the whole country.
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