Will The Subsidy Mode Benefit Consumers?

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With the development of marketing mode and mobile Internet, traditional commerce, which takes the traditional trade process as the main carrier, has been replaced by e-commerce and O2O, and mobile Internet. Even in the near future, with the widespread distribution of intelligent devices and distributed small intelligent factories, the circulation channels of commodities will be able to completely shake off the existing offline channel mode and today's booming e-commerce mode. Instead, consumers will directly produce and supply the distributed small intelligent manufacturing factories after the consumers of the terminal choose their customized production options.

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In the era of Internet of things, such a model is not impossible.

In addition, aside from these new models which can only serve as a trend, a new user experience and user feedback mode has begun to emerge in the current Internet advertising and product marketing mode, and has begun to practice on some local products and platforms.

The mode of user experience and feedback is to combine the purchase of goods and value consumption of consumers. Consumers who buy goods on a specific platform can get a certain amount or even a full amount of subsidy, that is, a subsidy economy.

Of course, there is a close business logic behind the subsidy economy and the general public welfare act.

Why is there a close business logic behind it?

First, the mode of consumer subsidy can greatly increase consumer's enthusiasm for shopping and increase the stickiness of browsing, paying attention and using specific platforms, because it is a direct payment of red packets to consumers.

For example, some products and advertising modes inside and outside have already started such practice.

According to the daily mail, according to statistics, the number of smart phones seen by ordinary people reaches 150 times a day.

And every time you look at your cell phone, you can unlock this step. In other words, if you insert ads into the lock screen, you will see 150 advertisements a day, and the average life of a mobile phone is between two and three years.

This kind of display advertisement basically has no interference, the advertisement arrival rate, the attention rate and the effective arrival rate is more than any previous advertisement, can be regarded as the most ideal, the most gold advertisement place.

If advertisers pay for embedded advertising, they will achieve a win-win situation between the three sides: mobile phone manufacturers can send large quantities of shipments and rapidly expand market share; advertisers can get the most effective advertising bits and reach consumers without interference; consumers can get their phones at the lowest price, and selectively buy products through advertisements.

Secondly,

To some extent, the subsidy mode has strengthened the C end selection ability of consumers, and has also increased the bargaining power of consumers in the presence of channel manufacturers and suppliers.

For consumers, in the future electronic shopping era, it is necessary to improve the use viscosity of the platform with cost-effective products and value-added services.

At present, the business logic of many electronic business platforms is to compete and exploit the market in terms of price discounts and fighting. On the one hand, it is not conducive to the steady development of the industry. In the end, it tends to overly rely on discounts and neglect the tendency of the underlying services; on the other hand, it is not conducive to cultivating a healthy and good shopping culture.

Finally, for the future customer groups, it is more important for a consumer culture and personality groups to be specific.

With the diversification of social values, the demand for e-commerce in the future will be more C2B and customized demand.

For consumers, the satisfaction of personalized needs and experience is a way to build consumer culture, but from another point of view, consumer culture established by consumer subsidy culture to give full play to consumers' subjective initiative can also create a good customer culture in the fierce market competition.

With the popularity of mobile Internet, users are not simply commodity consumers, to some extent, they can also become the creators of value.

While consumers are consuming goods, they can bring value-added benefits to platform operators or other ancillary services. This part of revenue is neglected in the previous business models, and the business path of the business logic based on the consumer subsidy mode can solve this problem well, and further create a user centered business environment.

Perhaps, for the future consumers, a big welfare era will come?