New Surge In Per Capita Shopping Centers In Longhua, Shenzhen

The commercial market of Luohu, Futian and Nanshan started earlier. In recent years, they have entered a mature period of development, and growth has been slow. Longgang and Longhua, as the rising stars, are developing rapidly. In 2014, Longhua won the top spot with 205 thousand square meters of new volume, occupying 61% of the city's total opening. Despite the rapid momentum, Longhua's per capita shopping center area is only 0.34.

New incremental explosion this year

　　 Longhua commodity The housing market started late, so the development of commercial market is lagging behind. In 2002, the first shopping center in the district - Longhua store, Tianhong store opened 5 years later. Rainbow Department Store The Guanlan store opened its doors to greet guests. By 2010, it only added new year store department store and Tianhong shopping center. After three years, it slowly developed with a new shopping center.

Until this year, the shopping centre broke out for the first time, and the new increment of shopping center was close to the total volume of the previous ten years. The rapid development of shopping centers stems from the rise of housing market in Longhua in recent two years. Especially in 2012, two years in -2013, a large number of new houses in Longhua entered the market, and the supporting businesses also came into operation. The total volume of shopping centers in this area reached 485 thousand square meters, which was 3 times more than that in 2010.

Restaurant business accounted for over average

It is understood that before 2013, Longhua's business was mainly Tianhong, Bai Jia Hua, big run fat, year old treasure, Huarun Wanjia, Gome, Suning and other traditional shopping centers or large shopping malls, clothing retail as the main format. In recent years, with the impact of the electricity supplier and the changing consumption habits of the public, the new shopping center has begun to seek change.

Zuo Xiang song, which opened in 2013, for the first time increased the proportion of catering, entertainment and other experience formats, and reduced the proportion of clothing retail sales. The four shopping centers opened this year conform to the new trend, especially in the catering industry. Taking China Airlines nine party as an example, the traditional clothing industry has been greatly reduced, accounting for only 34%, while the catering industry accounts for 26%, far higher than the international standard 18%, which is also higher than the average level of Shenzhen last year 21%. In addition, paternity, children and other experience formats have also been taken seriously. Cococity is directly focused on children and women, while the nine largest 3000 square meter space is used as a playground for children.

Due to geographical location, traffic, shopping habits and visibility, these emerging shopping centers are distinctly different from traditional core business areas. They are located in regional shopping centers or community level shopping centers, mainly in service communities and surrounding areas. In terms of format, it pays more attention to catering, parent-child, entertainment, leisure and other experience formats, closer to residents' life, and pays more attention to personalization and development of O2O in style, catering to modern consumption habits and improving consumer stickiness.

　　 There are 3 in the near future. Shopping Mall Practice

Although the Longhua shopping centre has been outstanding this year, it is still at the end of the stage compared with other regions. According to the monitoring of Shenzhen Central Plains Research Center, the total shopping center in Longhua accounted for only 8.4% of the city's total, less than half of Baoan District, while the per capita shopping center area was only 0.34, far below the city's per capita area, and also lower than that of Longgang, a rising star. Moreover, from the geographical distribution point of view, most of the new shopping centers are located near the north station, which limits the radiation in the far area.

By the end of 2013, the resident population of Longhua was 1 million 418 thousand and 500. According to this calculation, the population density of the area was 8079 people per square kilometer, much higher than that of Baoan and Longgang, which belonged to the same area. But in fact, Longhua has attracted many floating population to live here with the help of geographical advantages. The actual management population has reached nearly 3 million people at the end of 2013. Shopping demand is evident. However, the supply of Longhua's future shopping centers is also rare. In the near future, 3 shopping centers will open and 250 thousand square meters of shopping centers will be added. In addition, with the help of the new district planning, 5 major old projects have begun construction, including shopping centers and commercial streets with large volumes.

According to public information released by the Commission, a commercial site in Hongshan District of Longhua will be auctioned in December 10th. The land area is 110 thousand square meters, and the construction area is 175 thousand and 800 square meters. The planned construction is block type commercial facilities. Not long ago, two commercial blocks in Longgang were filming, but the commercial land in Longhua includes Residence Du Commerce and offices. At present, housing companies have expressed interest in the plot, or will have a fierce auction.