The Ninety-Seventh China Acupuncture Association Will Be Ready For Exhibition.

After nearly 100 years of hardship and tempering, sponsored by the China Textile Business Association, the China needle and Cotton Trade Fair (hereinafter referred to as "China needle Association") organized by China Textile (Beijing) Exhibition Co., Ltd., as the most influential and influential professional exhibition in the domestic underwear and home textiles industry, has long been the "weathervane" leading the development of the industry.

The reporter recently learned from the Organizing Committee of the Shanghai organizing committee that the ninety-seventh China Acupuncture Association will be held on March 2015 12~14 at the New International Expo Center.

The exhibition is closely related to the industry.

It is understood that this needle will be closely linked to the trend of active textile business. In organizing the activities, the Organizing Committee of the organizing committee will increase the content of the forum of e-commerce channels, making the exhibition more colorful.

With the rapid changes of the market today, the increasingly fierce competition under the line and the rising cost of operation have gradually become the bottleneck restricting the development of knitted and bedding enterprises. Whether entering the electronic business platform can bring hope to many small businesses? The ninety-seventh session will deeply analyze the urgency, necessity and revolutionaries of the whole channel through a series of thematic forums, so that exhibitors, distributors and guests can share the successful experience and get inspiration from the communication with the wise.

Organizers revealed that in 2015, the "China Acupuncture Association" will further increase the intensity of the "two line integration" and deepen the market for the offline connection.

This is not only the consideration of the industry strategy, but also the innovation measure of the service market.

The "China Acupuncture Association" will further integrate the resources of the industry and form a development pattern of strong combination, strong belt and weak belt.

For example, the "Chinese Acupuncture Association" can make cluster enterprises realize the true sense of "Tuen Tuan" development, which is equivalent to the embryonic form of a strategic consortium. In the future, it will attract more enterprises to join and expand this strategic consortium.

On the other hand, the "China Acupuncture Association" will increase the support of industry development strategy research, major innovation projects, industrial policies and standards formulation and other strong service activities to promote industrial pformation and upgrading.

In addition, with the formulation of the national "New Silk Road" strategy, the China Textile chamber of Commerce and related organizations will continue to organize a series of silk China activities at the Chinese Acupuncture Association to open up a new era of deepening reform in the home textile and knitting industry at a higher level.

Home textiles and

Enterprises, how to survive in a depressed economic environment? How to balance the relationship between offline stores and e-commerce? Is it possible that a highly motivated business platform is also facing potential risks? This is a topic that the Organizing Committee of the Acupuncture Association has been thinking about.

The rich supporting activities around this exhibition will bring surprises to the exhibitors.

"Being the best towel in China is our pursuit and our strength."

As a veteran manufacturer of towel household products, it is also the leading brand in the exhibition for many years. Nantong Dadong, which is generally "not enough to eat" in towel enterprises, is still gratifying this year.

The company's brand "DD" has been in Tmall for 3 years, and now it has a good momentum and its annual sales volume is more than 2 million yuan.

Zhu Renjun, Minister of marketing, told the China Textile News Agency.

This is indeed the case. Clicking on the DD flagship store in Dadong, Nantong, found that the total sales volume of various bath towels was over ten thousand, and the monthly sales volume was over 1000, maintaining a steady growth trend.

"This is a game between the electricity supplier and the shop operator."

People in the industry like this to evaluate the relationship between online and offline sales. "No matter what format you enter, it is most important to achieve profitability."

Nantong Dadong believes that if only online is not insurance, walking on two legs is the right thing to do.

Unlike "DD", the big east brand "Eisen Upxon" and "Du Hao Doout" have also made vigorous efforts in the physical channel.

"Different brands distinguish different sales channels so as to ensure that they will not get caught up in online and offline price disputes and the dissatisfaction of franchisees.

These two sub brands mainly focus on high-end department stores.

Online and offline coexist, and the sale of different sub brands will not be confused.

Zhu Renjun said that in the future, Dadong will continue to work hard in the channel of e-commerce, and strive to develop products that meet the needs of the electricity supplier.

This exhibition will also learn more from the industry information and learn how to cut the electricity supplier into the exhibition.

In recent years, home textile and knitting industry has made great progress, but in the process of rapid development, competition for talents and competition among industries are becoming increasingly fierce.

Jiangsu Blue products Technology Co., Ltd., in 2012, after many years of home textile brand operation, determined to take the differential functional fiber research as a new starting point, based on the home textile industry market, set up an innovative R & D system, do the research and development of excellent product knowledge and service branding, and gradually expand the differentiated functional fibers in other industries.

This blue product exhibition will be held in the "middle needle" and will bring out the latest fist products and scientific research results. The brand leader said: "at present, there are not many R & D investment in the field of fiber filling in home textile industry, and there are few professional functional ecological fiber R & D institutions. Many enterprises do not emphasize their products in the process of promotion, resulting in the situation that the functional eco fiber market is mixed with fish and birds.

In the face of this situation, the company complied with the trend and integrated various resources, and worked together to build the national ecological textile research center, specializing in the exploration and guidance of functional ecological fibers, and establishing a platform for diversified applications of achievements.

Another important brand in the exhibition is "Shiyuan yuan Home Textile Technology Co., Ltd.". Its products are supplemented by home textile related products, such as core, piece sets and so on. At present, there are online sales of commodities on Amazon platform, which are widely loved by consumers.

Yan Jinyu, manager of Shiyuan yuan, thinks that every sales channel has its own advantages. When taking the online platform into consideration, home textile enterprises should also attach importance to the operation of the entity store and give full play to its unique display advantages. For example, it can communicate with customers face to face, help the brand to provide personalized service with emotion, and the entity store can display products in all directions.

"As long as we can give full play to our own advantages, we can still make the physical store well.

In addition, through the three-dimensional marketing network and strong product support, the company has confidence in the future development.

Yan Jinyu said.

It is understood that with the continuous innovation of design concepts and continuous improvement of after-sales service, through the integration and optimization of hardware and software facilities, Shiyuan has been stepping abroad across the country, and has been sold to Europe and America, Japan, Southeast Asia, Hongkong, China and other countries and regions.