Shopping Guide Training: Win In The Terminal

In the actual sales process, it is often found that there are many problems in the training of shopping guide, which mainly focus on the following three aspects:

First, the content is single, leading to "malnutrition", for example, some companies are training is rigid product knowledge, some companies are training is empty enterprise culture, or is the word supervision, leading to "casting pearls before swine", training materials always that set, for a long time no new things can arouse the interest of guide buyers, lack of training content research and planning, this is manifested in the soft content of training content.

Two. form Rigid, leading to "catch the duck on the shelves", such as some companies training is in the conference room training or dogmatic theory of death, will not be willing to listen to such training, of course, it is very difficult to have better results, lack of training methods research and planning, this is manifested in the soft way of training.

Three, three days to catch fish, two days to net, some companies come to several places when it is hot. Train After that, no mention was made. Some companies were three departments without water to eat and shuffle. They said they were too busy to put into practice. They lacked the unified planning, arrangement and coordination of training. This is a weakness in the training system.

If shopping guide Train Comparing to the package that can bring vitality and nutrition to the guide buyer, the first thing to do is to make the material and condiment for this package. This is the problem of training content. Secondly, how to use the tableware and how to use the fire hou to cook, this is the way of training and ways, and who is going to cook the kitchen. In order to avoid "three monks without water to eat", the duties are clear and the process is reasonable. This is the problem of training operation system.

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According to the needs of the work of guide buyers, the common training contents are:

1, knowledge inculcation training. Refer to the common knowledge, technical parameters, after sales service, product manuals, product selling points, the company's related circumstances, the basic market of the same industry, the basic situation of competing products, the basic norms of shopping guide, and the relevant system of the shopping guide.

2, skills practical training. How to introduce product selling points and product demonstrations more vividly, to attack competitors more skillfully, how to figure out consumer psychology, and how to improve the rate of achievement.

3, work communication training. It refers to the analysis and communication of the shopping guide through training communication, guiding the sales promotion ideas, rewarding the superior and helping the inferior, igniting the work passion of the shopping guide, and keeping the best combat state at all times.

4, team culture training. Through the deep communication and communication in the team, we can fully integrate and promote the team culture and corporate culture to further enhance the sense of belonging and accomplishment of the shopping guide, and form a promotional team and team culture with strong combat effectiveness and lethality.