Jingdong " Beat Women'S Idea " Lead The Fashion Bazaar Into Jingdong Garment City.

Shen Haoyu, CEO of Jingdong mall group, said: "the cooperation between Jingdong and" fashion bazaar "will add more fashionable elements to Jingdong clothing and even the whole mall, so that users can better feel fashion, experience fashion and choose fashion on the platform.

Shen Haoyu pointed out that Jingdong will promote the fashion strategy from the three directions of fashion, quality and platform, and create a one-stop shopping platform for the Internet.

It is understood that this is not the first time Jingdong has held such an event.

As early as January 8th this year, Jingdong clothing formally implemented the fashion strategy, it has held the theme of "Shang Jingdong" as the theme of spring and summer fashion trends.

Subsequently,

Garment city has been revised several times, and has been continuously strengthened.

Build.

Shen Haoyu revealed at the scene that Jingdong users used to be male consumers, but this proportion is changing gradually, and the ratio of male to female users is basically balanced.

Besides, fashion bazaar will rely on Jingdong in the future.

With the help of its own fashion professional ability, it analyzes and jointly releases Internet fashion trend data with Jingdong, deeply explores and studies user needs, presents fashion threads and trend trends, thus bringing more fashionable shopping platforms to users.

Experts in the industry say that the deep cooperation between Jingdong and "fashion bazaar" will make Jingdong more fashionable, and it will play an important role in further attracting female users and developing all kinds of products. In addition, the cooperation is also an important step in developing new business areas for fashion bazaar. In the Internet Era, this cooperation will be a win-win move.

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"For any clothing brand, supply chain is very important.

Why is the international brand rate lower than ours, but the profit is much higher than ours? The most important aspect is that they have a powerful, fast and effective supply chain system behind them.

Chen Dapeng, executive vice president of China Apparel Association, said.

According to him, Jiangsu CHENFENG group has 40 million output per year, but 30 million of them are processed by UNIQLO.

The cooperation between the morning breeze and UNIQLO is a comprehensive cooperation in the supply chain, from yarn procurement to weaving, printing and dyeing, design, sewing, logistics and many other links.

Xu Bo, general manager of the Barbara Business Department, is very impressed. Recently, he has been busy looking for excellent suppliers to go to Dongli to find the best fabrics, to order the best trousers production factories, and seek cooperation with UNIQLO's OEM companies.

"Many entrepreneurs are the origin of the market, most of the energy in the channel construction, market development, brand promotion, rarely pay attention to the supply chain, the supply chain is responsible for a production director or purchasing director is responsible. In fact, the supply chain management is too big, need entrepreneurs to spend time to study well."

Xu Bo sighed.

In Xu Bo's view, clothing brand enterprises should spend more time integrating the supply chain, making the best quality and giving consumers the best experience at the most suitable price, so as to meet the needs of the market, which is the advantage of brand enterprises.

Lv Yihao also believes that supply chain is a core issue for enterprises.

Doctor frog has hundreds of millions of yuan purchase every year, and the volume is very large, so many processing enterprises are willing to take orders from the company. The price war caused by an order is very common.

"It is possible that the big suppliers at that time will have a higher price than the small suppliers, but if you do not consider that the support from the big suppliers to the brand is systematic, even if you can save some processing fees, but the quality is not guaranteed, and the quick reaction speed is not enough, it will be easy to generate inventory."

Lv Yihao said that when the enterprise reaches a certain scale, there must be an excellent supply chain system.

Zhang Liangyi, chairman of Guangdong pig pig clothing Limited by Share Ltd, has been doing garment processing for 30 years. He has a clear understanding of the supply chain and is familiar with the problems existing in the supply chain.

Zhang Liangyi said, now many enterprises become bigger, it is easy to appear "big business disease", an order has been peeled layer by layer, the original cost of 1 yuan has been increased to 2 yuan, the quality can not guarantee.

Piglet's innovation of the supply chain business mode is no longer the order processing to the processing enterprise, but after the product is designed, the cost accounting is made, the final cost is determined, and the order is distributed to different teams of the purchasing department, and the teams are looked for the enterprise order.

Because of the start of processing, Pu Xinquan, chairman of Huzhou today's Clothing Co., Ltd., has retained a factory of hundreds of people in Huzhou to create an internal supply chain.

Since last year, he has continuously introduced advanced equipment and upgraded the supply chain system. The effect has been especially good and the cost has dropped a lot. Later, he began to reform the sewing workshop.

"In fact, the sewing time is very short, and most of the time is wasted on pportation. Last year, the company introduced the hanging system, and it came down a few months ago. It was very emotional. Not only did it improve efficiency, but also the workers' appearance, meticulous management and standard working hours were greatly improved."

Pu Xin Quan said.

Obviously, to cope with the new normal development of children's wear industry in the future, children's clothing enterprises must return to industry on the basis of optimizing supply chain.