Creating Authoritative Image And Finding Customer Needs

I remember someone who was analyzing why Faye Wong's concert wasn't as popular as Andy Lau's concert. He pointed out that Faye Wong's temperament is a little like a fairy. It's best to appreciate it. So it's suitable for far seeing. Andy Lau is good at sensationalism and can interact with fans very well, so there are more people who feel at the scene.

The same is true for sales. The solo performance of the shopping guide will make the customers only have a long distance view and dare not go deep into the exchange. If the salesperson wants to do a good job in sales, he has to be like Andy Lau, who is not only good at professional skills, but also has to learn to interact with customers.

Interaction with customers includes four aspects, namely, interaction in four aspects: language, thinking, expression and action.

Language interaction, mainly through its own tone, speed, intonation, content, and other elements in the sales process conveys confidence, affirmation, recognition, appreciation, encouragement, resonance and other information. The interaction of thinking is hidden in the expression of language, that is, through the information expressed by the other party, grasp a key point and communicate in depth, and let the two sides move forward in a track on this issue.

The interaction of expression is also very important to the sales effect. The expression of affirmation, welcome and appreciation can encourage the customer to open up the window of the soul and tell more information, and the embarrassed, indifferent and expressionless expression will give people a latent feeling of resistance, and many hearts will not speak it out. At the same time, from the perspective of interpersonal communication, who does not want to be in a relationship? respect In a mutual appreciation of the living environment, many times, a smile can lead to the recognition of customers.

Of course, interaction requires action. A nod of action and a gesture of appreciation can always make customers feel like a breeze. A body language performance depicted by a scene can give customers a sense of being on the scene.

Therefore, in the process of sales, let customers see, listen, touch and weigh in time. And through facial expressions, language, gestures and other actions to enhance the effect, customers will get along better with you.

stay Sale It is easy to encounter similar problems in the process.

Customer: "as we live on the two floor, the light is not very good. We need a lighter brick."

Shopping guide: "yes, light colored bricks are best suited for lower floors."

Customer: "but light colored bricks are not resistant to dirty, and difficult to clean."

A good communication, customers unintentionally dig a hole for us, not to say that such a problem, that is, your price is too expensive, anyway, every customer has their own objection. Whether we can properly handle the objection of the customer is related to whether we have wasted money in pouring tea, moving bricks and introducing today. Therefore, a good guide salesperson should learn to do well the sales lines, record down the usual problems and set out different answers for different groups of people, so that after a period of accumulation, when you memorize the three hundred sentences, you can basically get the soldiers to stop and let the water flow.

abound with Shopping Guide They were all annoyed: when I talked about it, I felt very good. But why did the customer not leave the order? Yes, why did the boiled duck still fly?

In fact, this is the same as proposing. The girl who is forced to force you to marry is after all a minority. Many of the girls who talked well ended up with someone else. She didn't want to marry you at that time, but you didn't have the chance to ask her to marry you. In this case, the customer asked the customer at the last moment: "do you think so? What else do you feel dissatisfied?" Turn around and go out.

A football is already under your feet, and the opposite guard is sleepy. As long as the door is ready, you will have to ask the other person: "do you think so?" so the others woke up and began to think.

Therefore, an excellent shopping guide must avoid this phenomenon. When you feel like talking with the customer, you must take the initiative to ask for a deal. For example, "do you see the delivery to you tomorrow or the day after tomorrow?" "this is the order form, you check it again", "a total of fifteen thousand, do you pay the deposit first, or do you pay the whole amount?"