How Should Jewelry Store Chain Be Opened?

If the location is well chosen, it has provided a solid and reliable precondition for the arrival of Phoenix.

On the contrary, even if you are a good manager, if the location is improper, customers will not come.

Some people say that the location of the success factor accounts for seventy percent of the factors.

Although this statement is a bit exaggerated, the importance of site selection is evident.

As consumers, the first criterion for choosing to enter the jewelry store is the geographical environment of the shop.

Just imagine, in the garbage dump or dusty, noisy shop, who would like to stay in the shop? Even if the shop accessories are very good, consumers will also think: how can such a bad place have good ornaments worth buying? Pu Xiuxiu jewelry requires every shopkeeper to have the responsibility to provide customers with a comfortable and safe surrounding environment.

Traffic problem is very important to everyone. The convenience of location is one of the important factors that directly affect customer flow.

Generally speaking, the number of customers entering the shop is proportional to the local traffic volume.

Traffic in busy commercial areas is very convenient. There are often many bus routes to choose from, so that customers can come to the shops to buy them.

Pu Xiuxiu's jewelry shops are usually concentrated in prosperous commercial downtown areas, professional clothing blocks, large living areas or schools.

Three. Target customers are large and have strong consumption ability.

The population status of service areas is the key factor for site selection.

Generally speaking, the more crowded the jewelry store is, the more important is the more dense the target customers are, the better the consumption capacity.

At present, large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

Four, the reasonableness of the shop area and whether it has the conditions for long-term operation.

According to the size of business circle, it is necessary to plan the area of shops reasonably so as to ensure better display of goods.

Moreover, shops have long-term operating conditions to facilitate brand building.