Henan Home Textiles: Brand Competition

　　 Phoenix cloth test water mobile marketing

The Henan Fenghuang cloth home textile products Co., Ltd., which invested about 20000000 yuan in Zhengzhou this year, has invested RMB $7500, and the headquarters building of the product development, production, display, warehousing, logistics and office building has been completed. The 3500 square meters south of the headquarters and the Phoenix integrated soft furnishing hall, which is dominated by bed furniture, is also about to be put into use. The two and more than 2000 square meters of the Phoenix fabric flagship store has a large scale, a high grade and a variety of products. The completion of a project is an excellent display of the strength and development strategy of an enterprise. After 25 years of rain and wind, Phoenix fabric has now become the forefront of the industry in the country.

According to Chen Suxia, general manager of the company, Phoenix cloth art is the general agent of Henan's 10 famous brands of home textiles, the key distributor of more than 80 famous brands in China, the only designated supplier of 500 furniture factories and sofa factories. There are more than 600 curtains, cloth home furnishing products and direct selling stores in China, with thousands of long-term partners and mature customer resources. At present, the company's products include curtain, sofa, wallpaper, household cloth, engineering cloth, bedding, cloth household, and overall supporting 8 series, more than 2000 kinds of fabrics, tens of thousands of flower pattern products. It is the largest professional supplier in the whole country.

In addition, the company pioneered a one-stop "cloth home furnishing products" service mode, to join stores, Direct stores to take 12 support policies. Chen Suxia said: "the company has signed nearly 300 thousand yuan training contract with the famous training institutions in China, and is willing to make unified training for the store staff. 1 years to do business, 2 years to be friends, 3 years to become strategic partners. The company also signed a contract with the "Yi Ma" electricity supplier to carry out online and offline mobile marketing. After all the projects are put into operation, annual sales are expected to double.

　　 Dream home textiles "From cotton spinning to home textiles"

The dream home textile is a private enterprise extending from Henan's Qingchuan cotton industry chain, from cotton acquisition, processing to cotton spinning, home textile, and has a complete industrial chain. Company year cotton Processing capacity of 12 thousand tons, 100 thousand spindles, quilt, quilting, embroidery production line, annual output of millions of bedding.

Wu Qingchuan, chairman of the company, who has been engaged in textile for more than 30 years, believes that textile enterprises must transform and upgrade to develop further processing of home textiles so as to enhance the added value of products and competitiveness of enterprises. "Raw materials and fabric advantages of dream home textiles are not available to other enterprises."

Since September 2013, more than 10 series and more than 200 kinds of products, including luxury suites, one-piece combination, quilt, mattress, quilt cover, pillow core, towels, hotel supplies, foreign trade products, have been put on the market, and are well received by consumers. In September ~12, the sales volume was 4 million yuan. In January this year, ~10 sales volume has reached 20 million yuan, and monthly average sales have increased 1 times than that of last year. It is estimated that the income of home textiles will exceed the income of spinning in the next year.

Wu Qingchuan said that home textile products are standardized products and are very suitable for e-commerce. The company is also developing its own e-business team and actively developing e-commerce. At present, the company has established a cooperation project with Taobao, CCTV mall, vip.com, Jingdong mall and so on. Recently, it is still in contact with Tmall mall, and is expected to build Tmall flagship store in early 2015.

Wu Qingchuan said that the next company plans to invest 60 million yuan, implement expansion projects, introduce quilting machines, computer flat cars, single needle machines, multi needle machines, lockstitch machines, embroidery machines and more than 270 advanced matching equipment, and build high-end production line, quilt production line, computer embroidery production line. The annual output reached 2 million 100 thousand sets of medium and high grade home textiles, 8 million polyester products, cotton quilts, silk quilts, eiderdown quilts and goose feather quilts. After the completion of the project, the annual sales volume will increase by 200 million yuan, and the forward sales will reach 500 million yuan, with an annual profit of 110 million yuan.

　　 Jun you put into production " Wan Meng Home Textile City "

13 years ago, Gu Jun founded the Zhengzhou Jun you hotel supplies business, mainly to produce Gaestgiveriet Hotel guest room cloth, food and cloth, sauna dress, window decoration cloth art, now has 3 factories, 1 hotels and 1 home textile market.

According to Gu Lujun, at the beginning, after investigation and argumentation, he finally decided to rely on the "king friend" brand and invest more than 200 million yuan to build the WAN Meng home textile city with a total construction area of 100 thousand square meters. The project is made up of the main building of the home textile city, the electronic commerce center and the Traders Hotel 3 buildings. Among them, the staff catering, bathing center, logistics, warehousing, and market are all well matched, and the WAN Meng home textile city is the only home textile market named "home textile City" in the central region at present.