• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Terminal Shopping Bible: What Exactly Does Shopping Guide Sell?

    2014/12/8 22:21:00 7

    TerminalShopping GuideMarketing

    In most cases, the customer only gives the shopping guide a chance of "facing the door". If the guide fails to shoot successfully, the customer will probably be lost forever.

    Many shopping guides are eager to "score" when they sell goods at the scene, resulting in "movement distortion". They are easy to fall into the situation of "Wang Po sells melon and sells their own products".

    These selling methods may be "lucky to score goals", but can not really capture the hearts of customers, so that customers willingly pay.

    What is the relationship between customers and shopping guide? It is a natural "natural enemy" relationship.

    Even after many years of experience, the experience of terminal shopping guide is often not aware of this "friend or foe" relationship.

    Customers know that terminal shopping is based on sales promotion and sales commission.

    Shopping guide must be "Wang Po", not to mention her "melon and sweet" shopping guide, rare in the world, saying that their "melon is not sweet" shopping guide, certainly not in the world.

    When customers arrive at retail terminals, most of them have strong or weak guard mentality. Customers are wearing a thick psychological defense armor, and their hands are clasped tightly against their purse for fear that they will be cheated by unscrupulous shopping guides and buy products that are not good or they do not need.

    At this time,

    Shopping guide

    What needs to be done is not to praise our sweet melon, but to increase the already existing, very opposed and distrust chasm between customers and customers.

    The most important thing to do in shopping guide is to unload the thick psychological defense armor of customers and fill the gap of distrust, so that customers can feel that they are "close comrades in a front line".

    To achieve this level of trust, customers will consider buying products and paying for them.

    Therefore, the shopping guide is not selling products, the ultimate selling is trust.

    This should be the guide for each terminal.

    Faith

    Read the Bible everyday.

    Not for sale

    product

    Many shopping guides don't know what to sell.

    How can "trust" be sold? How can we get customers' trust?

    The first is to sell standards - when customers purchase consultants, sell product selection criteria.

    Customers are very puzzled when choosing products.

    Shopping guide is untrustworthy, and lacks the expertise to purchase products. In the bottom of the mind, customers are eager to have the third party power to help them make the right choice on an objective stand.

    This is why customers should consult their colleagues, classmates, relatives or friends when searching for products, especially those with a larger amount of durable goods, or search for information about the products through the Internet.

    These are relatively reliable for the customer, and the third party strength that has no conflict of interest with them is trustworthy.

    However, the information obtained from these channels is likely to be incomplete or incomplete.

    A customer who is eager to find a product's purchase consultant can help him or her buy products, tell the real situation of the products, identify the pros and cons, how to avoid misunderstandings and consumption traps, and buy a product of their own satisfaction.

    If the shopping guide can play this role, the customer will be "grateful" from the psychological, and will eventually "generously".

    Therefore, an excellent shopping guide should sell the standard of buying products, and be a consultant for customers.

    The best thing to do in this aspect is the shopping guide of the high-end automobile brand 4S shop. When customers enter the store, the first sentence they ask customers is generally "cars are large durable consumer goods". They invest a lot and choose cars must be cautious. A good car should pay attention to five aspects. That is the performance of build and beauty, power and control, comfort and practicability, safety ability and value.

    As long as a car is understood from these five aspects, it is perfect and there is no omission.

    What is the most important aspect of your particular concern? "This is to tell the customer the criteria for choosing a car, and to be the customer's vehicle selection consultant.

    The "comparative bombing" method promoted by the author in the service of Huang Ming Solar Group is also a standard to help customers establish solar energy.

    Because solar energy is still a new industry, most customers know little about products, and the industry is mixed up. Many miscellaneous brands deceive and mislead customers for short-term interests, so that customers can choose products that can not be used and used badly.

    • Related reading

    終端導購需要管好顧客的“心理帳戶”

    Business School
    |
    2014/12/6 23:29:00
    7

    服裝導購不能走進“強迫服務”的誤區

    Business School
    |
    2014/12/6 21:28:00
    11

    Clothing Purchase Price Is Also A Technical Activity.

    Business School
    |
    2014/12/6 18:47:00
    17

    Measuring The Gap Between Super Shopping Guide And General Shopping Guide

    Business School
    |
    2014/12/5 14:24:00
    23

    服裝導購的三大銷售秘訣

    Business School
    |
    2014/12/5 7:37:00
    13
    Read the next article

    Women Who Are In Love With Shoes Are Different.

    Stars and shoes have a subtle connection, shuttling in the fashion world, vanity fair, a pair of shoes matching, you can let stars get right and left, charming charm. Historical and modern facts tell us that the combination of famous shoes and stars is enough to deter the fashion industry. Madonna loved Manolo Blahnik before, and now there are Sarah Jessica Parker and Manolo Blahnik.

    主站蜘蛛池模板: 男女啪啪激烈高潮喷出GIF免费| 国产精品麻豆va在线播放| 国产免费小视频在线观看| 亚洲av本道一区二区三区四区| 永久在线免费观看| 精品女同一区二区三区免费站| 成人草莓视频在线观看| 四虎影视久久久免费| 中文字幕亚洲精品无码| 美女把尿口扒开让男人桶到出水| 成人在线免费看片| 国产在线步兵一区二区三区| 久久国产精品电影| 色黄网站成年女人色毛片| 成人黄软件网18免费下载成人黄18免费视频 | 色欲色香天天天综合VVV| 无遮挡色视频真人免费| 噜噜影院无毒不卡| www性久久久com| 特级无码毛片免费视频| 国产色xx群视频射精| 亚洲av无码国产精品色| 高清日本无a区| 扒开粉嫩的小缝开始亲吻男女| 又湿又紧又大又爽a视频| chinese乱子伦xxxx视频播放| 污污免费在线观看| 在线天堂中文在线资源网| 十六以下岁女子毛片免费| chinese猛攻打桩机体育生| 欧美精品一区二区三区在线| 国产的一级毛片最新在线直播| 久久国产精品99精品国产| 老头一天弄了校花4次| 婷婷久久香蕉五月综合加勒比| 国产97人人超碰caoprom| 久久亚洲精品中文字幕三区| 美女扒开尿口给男人看的让| 天堂va在线高清一区| 俄罗斯一级成人毛片| 怡红院色视频在线|