Stock Has Become A "Killer Of Capital Chain".

At present, most clothing enterprises or franchised stores usually only take the form of merchandise discount or gift giving when they digest their stock.

Such a single way of dealing with the effect is not good, and finally it often loses profits and damages the image.

Jinjiang fashion capital clothing Limited has set up its own store this year. Its products are mostly Korean style.

"Now the trend of Korea is very popular, and our products are keeping up with the latest trend of fashion. The consumer groups targeted at fashion are young fashions. Consumers are buying fashion, and clothes that are out of season will not sell well."

The capital stock is mainly sold to small cities such as Europe and the United States, because many people in Europe and the United States pay more attention to the comfort and practicality of clothing, and do not have a high demand for styles. If there is still no sales, they have to sell their stocks to the wholesale market.

Mainly through the establishment of a special store to solve the inventory problem, the sale shop is mainly opened in the remote industrial area, the product price is discounted, aiming at focusing on product quality, not very high demand for the style of consumer groups.

And for the reasons for inventory,

Men's clothing Fujian branch manager Lin believes that the main reason is that dealers do not have a systematic understanding of inventory control.

"When ordering, there is a lack of data analysis and blind ordering. When sales are not focused, blind sales are sold, and sales promotion lacks innovation and blind promotion."

Lin manager analyzed the three "blindness" is the three main reason for inventory production.

According to industry analysis, some manufacturers only encourage distributors to place more orders, rather than helping dealers to place orders, sales and promotions scientifically and reasonably.

It is the blind and short-sighted behavior of some dealers and manufacturers, which restricts the development of dealers and affects the long-term interests of the manufacturers.

Inventory capital chain killer

If the inventory is not processed quickly, it will gradually become a market knockout product. It can only be kept in the warehouse for "moldy".

So although inventory is not "junk", its existence will have many adverse effects on manufacturers and distributors.

Zhong Weihua, manager of human resources manager of RBA's direct business department, said that the RBA man chose to invite Mr. Wen Wenxin to interpret inventory management on the eve of his order. It is through training dealers and shopkeeper to help them effectively control inventory.

He Junfeng analysis, the biggest impact of inventory is the dealer's capital chain.

Nowadays, shoes and clothing enterprises are becoming more and more strict with dealers' accounts, and dealers' capital operation is getting tighter.

For the sake of their own development and risk control, enterprises are willing to give up part of their profits, and also demand dealers to cash in cash or even to make the goods in advance. This also makes the capital investment of dealers increasing.

"The strength of some dealers is not strong, and a lot of money is spent on goods at a pressure, which often leads to their inability to add more new products. In the vicious circle, they eventually lose their confidence in the brand."

Zhong Weihua pointed out that the "slew rate" of the fund determines the key to the success or failure of the dealer's store operation.

At the same time, the industry analysis shows that the display space of secondhand goods occupying shops has virtually wasted the shops, and the increase of storage space charges, pportation costs and management costs brought by inventory will also occupy the profits of the products. Besides, excessive use of discount promotions to deal with inventory will have an adverse impact on the brand.