Hot Winter Fur Market In Baotou Is Not Optimistic.

Compared with previous years, the fur market promotion campaign started earlier this year.

Propaganda slogan.

Moreover, with the opening of Xinji Leather City, people pay much more attention to fur.

However, there are still many people in the fur market, few buyers and poor sales. Some businessmen even have the idea of removing shops.

According to the insiders, Baotou consumers do not know much about fur, and the market is ripe for time.

Since October, our newspaper has paid close attention to the sales and development of fur market in our city.

However, recently, the reporter's visit found that the consumption of fur is not optimistic. Many businessmen look forward to the early maturity of the fur market in Baotou.

Price fell 30%

Baotou fur Research Report 2014-2018 annual comprehensive analysis of market analysis and development planning consultation of wooden slippers industry

November 2014 cotton industry in 2014-2018 years

Comprehensive research report on deep analysis and development planning consultation 2014-2018 years comprehensive research report on market depth analysis and development planning consultation of cotton socks industry 2014-2018 years comprehensive research report on market depth analysis and development planning consultation of cotton yarn industry is still 123.

In October 26th, after a year of intense construction, the Xinji Leather City, which was located in Tu Right Banner, opened in the morning. In the southern parking lot, "one is hard to find", and the northern side parking lot was lined with more than a dozen buses. Thousands of consumers poured into the 10 million square meters of commercial complex.

Mr. Zhang and his wife lived in the nine yuan area. At 8 in the morning, they arrived at the polyclinic hospital in the area of nine yuan. They arrived at the Right Banner of the earth at 9 o'clock and visited for more than an hour.

"On the two floor, I felt a better fit for the elderly, but the price is quite competitive with the market."

The road is not far away and the price is right. These have brought popularity to the leather city of Xinji, which began trial operation in late September.

However, looking at the bustling customers, Mr. Zeng, a shop owner of the main fur shop on the third floor, said, "people are full of people. They have to look at the sales situation."

Influenced by the price of raw materials, the price of fur has generally fallen by about 30% this year. However, the situation of consumers who "buy less" is continuing.

The reporter visited Xinji, Haining, Shentai leather city and other shopping malls, but it is difficult to carry shopping bags full of consumers.

"The price on the label is all virtual. How much is the price of things? It depends on the real price. How about ninety percent off? For ordinary consumers, fur is not cheap.

Few people understand that without brand guidance, they can only buy products through the introduction of shopping guides, so they will be more cautious.

Ms. Gao said.

Promotion for nearly two months

Merchants are helpless when prices are bad.

Although most businesses have said that the peak period of real purchase has not yet come, the price of products will rise in the full season. However, when it comes to this year's sales, many businesses seem very helpless.

Years ago, when Baotou wanted to buy a piece of fur, it could only choose a store in a large shopping mall. As the demand for leather products increased, many large fur stores located in Baotou, and fur brands from Yuyao, Haining, Guangzhou and Liaoning entered the consumer's line of sight, and the market competition intensified.

"This year's business is bad. All industries are affected by the economic environment. The fur business in the whole country is shrinking. For a month, our store can only sell two or three fur coats per day. As far as I know, a large scale store sells better. There may be 10 items / days, but the shop is not selling well."

Mr. Tsang said that the strength of a single store is limited. They once thought of putting advertisements in crowded places like train stations and airports. The cost is not enough, but the effect is not guaranteed. Wait a few months. If sales are not enough, they may withdraw.

Reporters interviewed found that Mr. Tsang did not have such an idea. In the two floor of leather city in Xinji, a shop owner who talked about leather sales said with a bitter smile, "no way".

"More than 100 square meters of shops can only sell less than 10 leather garments a day, and the pressure of rent, heating, property and other expenses is there. How can I not worry?" the shopkeeper said.

Counterattack is hard.

The market is ripe for time.

In 2012, the Jining International Leather City opened, and has attracted nearly 70 thousand Baotou consumers through the mode of shopping tour. Can Xinji copy the Jining model and lead the fur market in our city to achieve "counterattack"? This has become a topic of concern.

Insiders said that popularity, supporting facilities, talents and market environment are all problems facing the development of fur market in Baotou.

Reporters learned from people familiar with the matter that since the trial operation of leather city in Xinji, in addition to renting the shuttle bus from the travel agency to the group, they have begun to cooperate with the travel agency to guide consumers into the leather city through the way of poll subsidy.

However, a shopkeeper who runs leather clothing business told reporters that at ordinary times, she often saw the aunt who came down to the square dance on the bus. Sometimes she even had no time to change her exercise clothes. Then she bought the clothes at half price, and then sold them out.

In addition, the catering and entertainment formats of the 4 floor have not yet been opened. As a commercial complex, the matching is not perfect, and the attractiveness will also be discounted.

After the Xinji Leather City trial operation, many people in the industry thought about the consumption environment of Baotou fur.

"There are too few people who know fur sales locally. There is a cycle from recruiting to learning. We have several salesmen who come from Liaoning. The cost of renting and dining is ten thousand yuan a month, which are all costs."

Mr. Tsang said.

In addition, some businessmen suggest developing a mature market environment as early as possible.

Emperor Yi Hao has rented 4 shops in leather city of Xinji, covering leather clothing, fur and leather products. Meng Yong, director of fur marketing, has been selling fur for many years. He told reporters that Baotou consumers are not familiar with fur and are not familiar with brands. Most of them are low-end goods.

"Since 8000 pieces can make fur upper body, why spend 10000 yuan? Who can see that there is a difference? This is the mentality of most consumers.

However, after all, fur is not a mass consumer, consumers need to adapt to the process, the market is ripe for time.

Meng Yong said.