Electricity Supplier "Double 12" To Start The Annual Ending War Department Stores Do Not Join In The Fun

Offline chain giant

Actively preparing for "double 12"

Unlike previous year's disregard of Online Shopping Festival, more local retail businesses joined the competition this year. In the "double 11" Carnival of the former electricity supplier, many hypermarkets joined the lotus lotus competition, and the local retail chain Guangdong Jiarong SPAR also joined the ranks. At the same time, several major household appliance chains in Dongguan have launched all kinds of huge marketing activities without exception.

The "double 12" is coming soon. Dongguan entity chain stores said that this year it will face "double 12" and take greater efforts to promote sales.

Mr. Lu, director of SPA, a local retail giant, said that on the day of "double 12", sales of books, audio-visual materials, stationery, leather goods, bags, children's articles, sporting goods and so on were as low as 50 percent off, 40 percent off of clothing, shoes and socks, and 62% off of popular department stores.

Appliance industry also has big moves. Since last weekend, Suning began to fight for this round of marketing war. In from December 7th to 15th, consumers could get 1 mysterious group red packets and 4 ordinary red envelopes as long as they participated in the activities of "1 billion 500 million red envelopes nationwide robbery". Mr. Zhang, head of Gome in Dongguan, also said that in December 12th, Dongguan Gome will launch the "12.12 carnival night market" campaign, offering promotional items including color TV, ice washing, air conditioners, mobile phones, computers, small household appliances and so on, and ensure that all products are adequately stocked and fully supplied to meet the diverse needs of different consumer groups. "At that time, nearly 1000 household appliances will be priced at a low price."

On the 12 day of this month, fashion electric appliances launched a big sales promotion campaign with different intensity promotional activities.

The marketing campaigns of several major appliance stores involve all kinds of products, and they are combined with domestic and foreign manufacturers of household appliances and consumer electronics. As a matter of fact, this marketing battle has become a major battle for major businesses.

　　 Enlarge experiential marketing and increase customers viscosity

It is noteworthy that in this campaign, merchants in addition to online and offline joint marketing, in order to allow consumers to more offline consumption, whether in the checkout, real machine experience or price related changes have been made.

"For traditional household appliances, consumers should start with real machines because of larger size, more functions, more models, and different materials. experience , Price Compare and decide to buy. " Dongguan Gome said that it is precisely this detail that, in the "double 12" promotional activities, it continues the combination of the real machine display and the actual operation to enhance the interaction between the store and the consumers, and consumers can contact and try out the goods they want to buy at zero distance.

Businesses also integrate online and mobile payments. The "double 12" campaign launched by Jiarong SPAR will introduce the new checkout method. All kinds of discount activities of the store can enjoy the discount of Alipay wallet at the same time, buy a 50 percent off product, pay for Alipay wallet, and then play 50 percent off. For example, the original price of 129 yuan in the heat and warmth of men's underwear underwear, "double 12" after the discount price of 75 yuan, with Alipay wallet to pay as long as 37.5 yuan can be bought.

　　 group purchase Is still the color TV industry must use this strategy. In the first half of this year, the price of the color TV industry, which has always been slaughters, is not ideal. As the last chance to sprint the whole year's performance, the end of the year is absolutely a battleground. In fact, as early as the beginning of last month, a number of color TV merchants staged a group buying activity with some large stores. The theme of each issue is mostly "price diving".

According to the feedback from the major businesses, the demand for new house decoration and new year purchases has also contributed to the rising sales of color TV sets. The price of the "double 12" and the color TV industry will be more severe.

Many department stores react to "double 12".

Although more and more Dongguan Merchants join in the promotion of network business, but with the positive preparations for the appliance industry, after the "double 11" campaign, the overall market of clothing and other department stores is quite weak. Department stores are not active in this holiday promotion.

"Double 11" did not do any activities. This time, "double 12" had no more activities. Nancheng first international one foreign well-known brand clothing related person in charge said. Reporters visited the market, found that the department stores have a strong Christmas atmosphere, Christmas themed promotions are about to start, and the "double 12" promotions are missing.

One retailer pointed out that the main reason is that a large scale sales promotion has been held before, and the profit margin is relatively large. If the large-scale promotion is too frequent, the brand's attention will be reduced. Plus Christmas and new year's Day is coming, "it's the right way to do a good job in traditional festivals."