Taizhou Sewing Equipment Enters The New Normal

On from November 11th to 13th, the 2014 China (Taizhou) International Sewing equipment exhibition was held in Taizhou International Convention and Exhibition Center.

These days, the reporters entered the exhibition, visited the enterprises, and talked with the relevant responsible persons of the association to explore the current situation of Taizhou sewing Huangyan equipment industry.

The conclusion is: the sewing equipment industry in Taizhou has entered the low speed development and maturity stage of pformation and upgrading (the output value of 9 billion 253 million yuan in October this year, up nearly 3.3% over the same period last year).

Behind this "new normal", Taizhou enterprises have strategically adjusted their development focus from the previous scale and speed to the current optimization of product mix, quality and efficiency, and refinement, so as to rebuild and develop new advantages.

At the moment, entrepreneurs' ability to anticipate the economic laws of the industry gradually increases. They continue to increase investment in scientific research, speed up the docking of high technology and traditional industries, and actively foster core competitive advantages.

In November 12th, China (Taizhou) International Sewing equipment exhibition hall was packed with purchasers from all over the world, and Taizhou's far away sewing equipment Co., Ltd. and other booths were besieged.

"This is a computer controller integrated high-speed direct drive computer sewing machine, plug in can be used, remove the various plugs and installation of the problem.

It has the functions of automatic thread cutting, automatic positioning needle, automatic needle setting, automatic thread drawing and many other sewing patterns and various pattern storage functions.

Tao Keqiang, deputy general manager of Taizhou far can sewing equipment Co., Ltd. was interested in the company's high-speed sewing machine and started to call one of them.

"Well, good! Good! Low noise, soft start, and built in winding machine, beautiful and generous.

This is exactly what I am looking for.

After a few minutes of chatting, a buyer asked Tao Keqiang for his business card and asked for a reservation of 30 units on the spot.

On the same day, reporters visited the exhibition hall to see that the intelligent models launched by various enterprises were favored by buyers, while ordinary sewing machines were left behind.

"This is a major trend. Smart models are the focal point for the development of sewing enterprises in the future, and also the key to the competition between Taizhou and Japan, Germany and other advanced sewing equipment manufacturers."

Ye Jianjiang, general manager of Zhejiang Silver Sewing Machine Co., Ltd.

After the financial crisis, Taizhou enterprises have adjusted their product mix to speed up the development of all kinds of intelligent machines such as computer sewing machine and so on, and actively reduce the output of ordinary sewing machines.

According to Taizhou City

Industry Association statistics, at present, Taizhou computer sewing machine accounted for more than 40% of the total number of sewing machines, of which the direct drive computer sewing machine accounted for 90% of the computer sewing machine.

Lak, Lijia, Baihui and other enterprises have actively developed four stitch six line sewing machines, and have been gradually mass production and localization. This has changed the situation of monopolization by relying on imports and Taiwan funded enterprises before 2009.

The spare parts are ready, the buyer is happy.

In recent days, a number of electronic control devices, such as Taizhou Qiming sewing equipment Co., Ltd., have been shipped to Tianjin, Jiangsu and other places.

"Since our spare parts have the advantage of cost performance in similar products, orders will come in all directions."

Zhang Weitian, deputy general manager of the company.

In recent years, through the development and purchase of German advanced production equipment, the company has introduced ISO9000 quality assurance system and lean production measures, so that the quality of sewing equipment accessories has reached a new level.

At present, the company's order is scheduled for early May next year.

"Before, Taizhou sewing equipment parts had many characteristics, such as a large number of enterprises, small production scale, narrow field, backward processing equipment and poor quality grade, and lagged behind the development of the whole machine.

But in recent years, related enterprises have continuously improved their processing equipment and production conditions. New technologies, such as application and automation pformation, have been more and more widely developed, and a large number of backbone parts enterprises such as Sheng Sheng, Cheng Wang, Fei long, Yong Gu, Fang Da, Chun Ma, Hua Sheng, and so on have emerged.

Hu Yuming, Deputy Secretary General of Taizhou sewing equipment industry association, said.

Due to the improvement of quality and the obvious advantage of cost performance, local manufacturers of sewing equipment gradually attract buyers from large and medium sized enterprises at home and abroad. Taizhou has become an important production and procurement base after Ningbo and Jiangsu.

According to preliminary research, in recent years, ZOJE, Jack, gemstones,

The proportion of parts and components purchased by large and medium-sized enterprises in Taizhou is also increasing year by year. The proportion of Taizhou spare parts enterprises in the main suppliers of the whole machine enterprises has increased from 10% to 20% to 40% to 50% now.

The integration of resources has increased the power.

Recently, the group has come to foreign purchasers, and they are ready to buy the "flying double star" intelligent clothing hanging system.

As a product of the leap Group's integration of resources, the products of "leap double star" have been sold well worldwide, with the largest scale in the world and the domestic market share of 70%.

"This intelligent system.

The hanging system, including smart box pportation system, computer storage system, electric pport system, data tracking and timing system, has improved the complete set of pmission lines for garment enterprises from raw materials, tailoring, sewing, ironing, finished product delivery to finished products storage, and so on, which is tailored for garment enterprises.

Leap Group related people said.

After several rounds of economic fluctuations, at the moment, leaps and bounds are more rational and pragmatic in planning the development strategy of enterprises. In the case of successfully implementing the unwavering sewing machine industry, we have accelerated the pace of resource integration in the industry, extended the upstream and downstream industrial chain of sewing machinery, and developed related products such as multi-function household machines, intelligent hanging systems, computerized flat knitting machines and other related products.

In recent years, other sewing equipment enterprises in Wenzhou, such as ZOJE and Jack, have maintained their scale advantages under the established industrial structure, focusing on strengthening supply chain construction, improving capital operation efficiency, strengthening marketing and brand building, and strengthening the main business.

At present, gemstones and other enterprises are preparing for listing.

"After the baptism of the financial crisis, the advantages of Taizhou's sewing equipment industry cluster can be seen as a significant improvement, and endogenous growth momentum has been enhanced."

Hu Yuming said.

Nowadays, the specialization division of Taizhou sewing equipment industry cluster is becoming more and more clear. This division of labor and cooperation of industrial system helps enterprises to develop their own advantages, concentrate their resources on developing their own strengths, and are also good at making every effort to do well in all aspects of the industrial chain.

Short commentary

Only by innovating can we get out of difficulties.

Affected by the financial crisis in 2008, the sewing equipment industry in Taizhou once fell to a low level. At present, the situation has improved and has entered the "new normal" development. This is inseparable from entrepreneurs' attention to innovation and reform.

There are many forms and contents of innovation. Taizhou sewing equipment enterprises speed up the development of intelligent models according to market demand, enterprise realities, or adjust the industrial structure, actively reduce the ordinary sewing machines, or accelerate the pace of asset restructuring, adhere to the main business, and extend to the upstream and downstream of the industrial chain; or take the initiative to slim down, concentrate resources to develop products with competitive advantages, and strengthen marketing and brand building.

All these have grasped the "nose" of pformation and upgrading, and have also found a way out for enterprises to become bigger and stronger.

However, we must be vigilant: due to the sewing equipment industry in Taizhou

Perfect, the industrial division of labor is too thin. At present, the follow up development mode has not fundamentally changed. Some enterprises are more willing to follow the low investment and low risk development, directly lead to conventional and market mature products overcapacity and homogenization.

This is the worry of many entrepreneurs in the interview, and also affects their enthusiasm for innovation in the future.

At present, Taizhou is building the rule of law in Taizhou. It is worth pondering over whether the relevant departments can innovate the way of supervision in the field of intellectual property protection, increase the intensity of industry regulation, and really establish an orderly, self disciplined and fair competition market development environment.

This is also an urgent matter.