Trademark Strategy Boosts Zhenjiang's Economic Transformation And Upgrading

In recent years, the Zhenjiang industrial and commercial system has thoroughly implemented the development strategy of "brand and strong market", and has made every effort to promote the trademark strategy and fully promote the transformation, upgrading and sustained development of Zhenjiang's economy. Up to now, there are 17306 registered trademarks in China, 40 well-known trademarks, 233 famous trademarks, and 463 famous trademarks. Last year, the value added of the city's self owned brand enterprises accounted for 14.2% of GDP, and the target and tasks for 12th Five-Year were over fulfilled two years ahead of schedule.

We should stand up for overall development and create a good atmosphere for strong brands. The municipal government has formulated and implemented some opinions on implementing the famous brand driving strategy, the implementation outline of Zhenjiang's intellectual property strategy and other documents, providing key support in project planning, capital financing, science and technology development, quality management, foreign trade and intellectual property protection. The municipal government holds a regular promotion meeting on brand work every year. From the special funds allocated by finance, it rewards 500 thousand yuan and 200 thousand yuan for each famous and famous trademark enterprise, grants 5000 to 10 thousand yuan for each enterprise that has obtained the internationally registered trademark, and constantly inspires the brand passion of the enterprise. Last year alone, the city registered 4400 new trademark applications, an increase of 34% over the previous year, 32 new applications for international registration marks, 12 new declarations of well-known trademarks, and 99 famous trademarks (including 47 new ones).

Based on functions, seek development and enhance the efficiency and quality of strong brands. We should guide the adjustment of industrial structure with famous brand products, guide the allocation of resources and industrial agglomeration with famous brand planning, and build industrial regional brand by using the aggregate effect of industrial agglomeration. As of now, there are 5 provincial brand cultivation bases for industrial clusters, 6 of which have brand cultivation base of municipal industrial clusters, and the scale effect of brand has initially appeared. Actively coordinate with relevant departments such as science and technology, taxation, and credit commission, establish and improve the city's own brand cultivation base, and focus on cultivating enterprises with industrial characteristics and greater impact on the city's economy. well-known trademark And famous trademarks in the province. Vigorously promote the "brand to promote agriculture" project construction, to create "Wanshan red", "Yun rabbit" "Feng Yuan Yuan" and other 18 well-known trademarks, successfully registered "Yangzhong puffer", "Yangzhong Yangcao" and other 5 geographical indications, effectively promote agricultural efficiency and increase farmers' income.

Innovative measures to promote development and create brand Strong market mechanism mode. Through organizing the "Yangtze River Delta private economy and Brand Development Summit Forum", "patents and famous brand exposition" and other activities, many initiatives are publicised to strengthen brand awareness. In the "three" trademark enterprises, trademark printing enterprises, large markets and shopping malls, establish a trademark liaison system, relying on "thousands of industrial and commercial cadres to send law into 10000 homes" and other activities, to carry out administrative guidance and door-to-door services. We should intensify the innovation of working mechanism and push enterprises to increase their input in independent innovation. For the past two years, we have held a joint meeting between excellent advertising enterprises and "three" trademark enterprises to achieve the perfect integration of trademark creation and advertising creativity.

Support and develop simultaneously. Purification brand The internal and external environment of the strong market. To explore and promote the "100 enterprises demonstration project", the city, county (District) and grass-roots industrial and commercial offices are linked to 10 "three" trademark enterprises, tracking services and door-to-door guidance, and strive to build an enterprise model for implementing trademark strategy. We should deepen the protection system of key trademarks and actively organize special rights protection actions according to the needs of enterprises. We should strengthen the linkage with functional departments such as public security, quality inspection, procuratorate, and courts, and establish a cross regional, inter departmental trademark law enforcement cooperation mechanism. This year, the Zhenjiang industry and Commerce Bureau has set up an annual enforcement plan against counterfeiting and bad treatment. It has handled over 600 small commodity businesses and investigated 496 cases.