Clothing Industry Crisis And Opportunity Coexist, Guangdong Clothing Output Ranks First In The Country.
This year, our country's
clothing
Industry can be described as a combination of crises and opportunities. Many enterprises are faced with various challenges.
On the outcome of the 2014 "governor Cup" costume design competition held recently, the head of the Guangdong clothing association revealed that under the background of the overall difficulties of the garment industry, Guangdong garment enterprises above Designated Size reached 1-10 this year.
Clothing output
5 billion 573 million, accounting for 20% of the national total, up 6.6% over the same period, still ranking first.
On the export side, Guangdong exported clothing and clothing accessories 29 billion 500 million US dollars, an increase of 9.1% over the same period last year, which has reversed the situation that Zhejiang province has surpassed the first half of the year, and maintained the status of the first province of garment export.
3D design becomes the new trend in the future
On the morning of December 5th, the seventh Guangdong industrial design exhibition was launched at Pazhou poly World Trade Museum in Guangzhou.
As an important part of this exhibition, the 2014 "governor Cup" clothing design competition results exhibition area has integrated the resources of various fields of innovation such as clothing design and intelligent equipment design in our province, and has focused on the achievements and trends in the field of clothing and information technology and intelligent equipment design in our province.
This year, the costume design competition takes the theme of "innovation, integration and promotion" as the theme of the design. It has carried out 9 competitions in 4 sub division districts, and there are 116 sets of 928 entries.
In the end, the first prize of the design work, "lewd life", was selected by the joint design of Zhongshan City, which was selected by Mr.
Liu Yang, chairman of the jury of fashion design competition, said in the interview that this year's entries featured four characteristics: serialization, integrity of design works, maturity of design techniques, and combination of design creativity and market value.
In particular, the award-winning works of various series, which have been evaluated by different sub divisions and general reviews, come to the fore. They contain the creative design concepts and current elements of the current international frontier, have unique technological personalities, and are close to the needs of people's lives, have strong wearability, and have the commonality of industrialization and mass production.
These works fully represent the characteristics of Guangdong's clothing products, and this is also one of the secrets of Guangdong's ability to maintain the status of the largest province of clothing.
In addition, this exhibition of clothing industry technology products also attracted much attention.
According to Ding Ning, vice president of Guangdong apparel and apparel industry association and executive vice president of Guangdong Fashion Designers Association, technology plays an increasingly important role in the upgrading of garment industry. This special exhibition of interactive showcase, 3D fashion show, 3D fitting mirror, 3D body scanner and 3D design software are all the trend products that can bring change to the garment industry.
In the future, the apparel industry can build up relevant large databases with the help of garment technology, form the rapid response ability and sharing resources of original form data to industrial special data, and build high-tech technology service platform for the development of our province's industry.
Guangdong's clothing exports grew by 9.1%
In this exhibition, the reporter learned that the overall growth of the clothing industry in Guangdong this year showed a marked slowing down trend: in 2014 1-10, the garment enterprises above Designated Size completed 5 billion 573 million garment production, accounting for 20% of the total national total, an increase of 6.6% over the same period last year, and the total volume was stable, slightly rising and still the first place. In terms of exports, the total export garments and accessories were 29 billion 500 million US dollars, an increase of 9.1% over the same period last year. The increase was significantly higher than the national average level, which has reversed the situation of Zhejiang Province surpassing the first half of the year and saved the status of the first province of garment export.
Reporters also learned that in terms of investment, in the first ten months of this year, the textile and garment industry in Guangdong actually completed investment of 44 billion 214 million yuan, an increase of 7.34% over the same period last year, accounting for 5.2% of the total number in the country, ranking ninth. Compared with other large clothing provinces, Guangdong's textile and clothing fixed assets have lagged behind, but the total investment has been keeping a larger increase, indicating that the fixed assets investment of Guangdong garment industry has gradually resumed growth trend.
In terms of efficiency, Guangdong's textile and garment enterprises above Designated Size have 680 households with a total deficit of 680, with a loss of 14.79% (compared with a slight decrease). The main business income is 492 billion 871 million yuan, an increase of 8.26% over the same period last year, with a total profit of 20 billion 914 million yuan, an increase of 22.71% over the same period, and a 4.83% profit margin.
Overall, the economic efficiency of Enterprises above Designated Size in Guangdong has increased steadily, and the deficit has narrowed. The profit margin has been higher than that of the whole country. However, according to the industry survey, the development of garment enterprises under scale is still difficult and the pressure of survival is still large. The most serious problems affecting the production and operation of enterprises are concentrated in the aspects of rising costs, fierce market competition, recruitment difficulties, market demand and trade frictions, and so on.
Clothing in Guangdong
Apparel Industry Association
President Liu Yueping said in an interview that although the clothing industry is facing many difficulties and pressures, Guangdong's clothing industry has also sprung up all kinds of innovative ideas in business models, design and research, technology application and cross-border cooperation.
To this end, he also suggested that the provincial government continue to increase support for the garment industry, support our province's garment industry in the critical period of pformation and upgrading to maintain and expand its competitive edge.
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