If You Do A Good Job In A Focal Point Display, You Will Be Half Successful.

The focus is on the creation of key styles.

The focus is very important in store display. Besides the luxury brand and the limited style shop, the focus display principle is needed.

For example, in an academic forum, five experts have spoken separately, so these five experts will be familiar to all people, while hundreds of other people are sitting here, but not many people are known.

This does not mean that those who have not spoken have no level, but they are not "displayed". The five experts who have already spoken are all focused on "showing". This is the focus.

The simplest thing about the principle of focus display is to repeat the display.

In the actual use of the shop, first of all, we should choose the larger order style to make the focus.

In different color display areas, they are displayed in a more important area.

When customers walk around the store, they see the most focus.

This not only increases the frequency of display, but also deepens.

The impression that customers must think that this shop must be free is the way to go.

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Secondly, pay attention to the matching effect with these focal points.

Generally speaking, these focal points will have a lot of collocation effects (such as models, hanging and so on) when they are presented. When choosing the styles that match them, we should first consider the effect of their collocation, and then consider the number of stocks that match their styles.

Because these collocation money plays a supporting role. If the matching effect is not good, it will only play a counterproductive role.

Again,

Not much.

Many people think that the more display styles the shop has, the more chance they will have.

When there is focus, there is no focus. The less focus, the greater the effect.

Generally speaking, a shop with 100 square meters will have 3 to 5 focal points at the same time.

Finally, the focus needs to be changed frequently.

Frequent replacement will bring new ideas to customers and enhance purchase opportunities.

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First, sell the sheep's head and sell the dog meat: like beauty and refinement is the nature of all women.

If the shop location is not in the busy fashion street, people who pass by do not have the need to buy clothes, then the shop's clothing arrangement is the first element. The door can be hung with exaggerated unique collocation with the most eye-catching costumes, the purpose is to attract people to see.

A pretty cheap price tag next to a beautiful dress doesn't frighten many people who want to be popular.

Brand breaking code, shopping mall monopoly withdrawal, and so on can also wake up.

Two, the foil method: no matter the psychological feeling of price or beauty, it is obtained after comparison.

Therefore, we should compare and sell the main garments.

When customers pick clothes for sale, the higher priced clothing next to them should be sold to compare themselves.

To sell real silk clothes, tell the customer how to tell the real silk with the false silk, which is completely different from the feeling after wearing.

Even if the price is higher, people are willing to spend more money on it.

A room is colourful, and people pick their eyes. That plain plain is the easiest way to play.

Three, the general shop ladies wear monopoly on women's wear, children's wear men's clothing are separated.

But customers who buy cheap good things are all women. Their husbands and children's parents' clothes are usually bought by them.

So most of the clothes in the shop are women's clothing, but they can also bring some children with men's clothes and old people.

Women's interest will turn all the clothes over, and suddenly a couple of men who suddenly appear will be tempted by her. Low prices can stimulate demand.

The elderly's clothing choices are comfortable and good, and the heart of filial piety will be aroused.

Four, a large number of low-priced goods can bring popularity. Chinese people love to follow suit. Most people can't make up their minds. There are one or two natural leaders in a group.

Their words are especially influential.

Therefore, we should stimulate their speeches more often. Once they are enthusiastic and commenting on the real brand, people who know the price reasonably will make the people around us speed up their judgement.

For such customers, if they do not see the water in the mountains, they can bring a lot of customers to you, and they will also help you sell a lot.

Five, have more knowledge of clothes and tell them how to distinguish clothing, fabric, coloring and accessories.

The price difference between good clothes and bad clothes, the reasons for cutting labels, and so on.

Some people want to face, do not like others know how to dress, but are curious about the clothing itself.

The more knowledgeable a customer is, the more willing he is to buy your clothes.

It feels best to buy very expensive clothes with very little money, even though the color is not so perfect.