The Key To Location Of Clothing Store Is Customer Flow.
Some people say that the three key conditions for clothing shops are: "the first is the location; the second is the location; the third is the location."
It can be seen that the development of the shop location has a profound impact on the successful operation of the franchised store.
The following Xiaobian for you to explain the important factors of clothing location.
The retail based business model determines the choice of storefront is crucial, and it often determines the success or failure of the business directly.
So how to select the ideal storefront? Choose the operation area to grasp the following key points: to grasp the "passenger flow" is the principle of "money flow", and to open shops in busy areas with busy traffic and bustling people, the chances of success are often much higher than those in ordinary areas, because the stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, there will be good results.
There are many areas with larger traffic volume: 1. The commercial center of the town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal station of the bus); (3) the hospital gate (with a large hospital with a large inpatient department); 4. School gate; 5. Vigorous tourist attractions; 6. The gate of the large wholesale market.
Using the "Duo long city" effect, we may as well listen to the consumer's view: a company's white-collar Miss Lu is a large consumer of flowers, often giving flowers bouquet to customers and friends.
She said she would buy flowers at a flower shop nearby, especially when she was in a hurry. Most of the time she went to buy a street in the flower market, because there were many florists and a wide variety of flowers and choices.
Ms. Jiang, who teaches in a university, buys clothes every time. She also likes to buy clothes in a crowded place. She thinks that besides many styles, the shop can be sold at a price of three yuan, and it is easier to start at a price.
So don't worry about competition. Once the store is opened, it will happen.
Aggregation effect
It is easy to expand influence and cohesion.
Popularity
To form "x professional Street", business will be easier to do than single handedly.
It is noted that the choice of business location is closely related to business content and potential customer groups. All walks of life have different characteristics and consumption targets.
Golden Section
It is not the only choice. Some shops in the downtown area are not as good as those in relatively remote areas, such as selling small shops with salt, vinegar, and vinegar. The business in the residential area must be better than that in downtown areas.
Therefore, we must determine the location of the shop according to different industries and projects, and choose the right storefront, not the more lively place the better, the key is to act accordingly.
Once you find the ideal storefront, you must make a prompt decision and get the shop quickly. If you miss the shop, you will lose your chance.
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