Brand Building Is The Key To The New Normal For The Textile And Garment Industry.

How should the textile and garment industry take the next step in the new normal?

How to build the brand? Pay attention to the market, multiple integration, create advantages.

In order to promote the implementation of the brand development strategy of China's textile and garment industry, the 2014 annual conference of China Textile and garment brands, sponsored by the Ministry of industry and information technology and the China Textile Industry Federation, was held in Haining, Zhejiang Province in December 15th.

The conference summed up the annual brand building work of the textile and garment industry, issued the "2014 China textile industry brand development report", issued the Ministry of industry, the China Textile Federation "2014 focused on tracking the cultivation of clothing home textiles self owned brand enterprises" list, "2014 textile industry brand cultivation management system effective operation."

"List", released the list of "top 50 top brands of textile and apparel industry in 2014" jointly evaluated by China Textile Federation and China Standardization Research Institute, and issued certification for the above enterprises. Meanwhile, three Seminar on business model innovation, original design brand and brand internationalization were held.

Zhu Hongren pointed out: the central economic work conference clearly pointed out that in the past, consumption in China was characterized by an obvious imitation wave discharge style. Now the imitation wave like consumption stage has basically ended, and personalized and diversified consumption has gradually become the mainstream, ensuring the quality and safety of products and increasing the importance of activating demand through innovation.

To this end, we should vigorously implement the innovation driven strategy, take technological innovation as the core, and comprehensively promote technological innovation, product innovation, brand innovation, industrial organization innovation, business model innovation, and constantly cultivate the core competitiveness of industrial power.

In 2015, the Ministry of industry and Commerce will carry out the special activities of quality brands in the past, and take the deep integration of industrialization and informatization as the starting point, and strive to improve the quality and brand level of the manufacturing industry, including the textile industry.

Wang Tiankai pointed out that strengthening the brand building is the inherent requirement and implementation of the textile industry in the new normal.

The effective way of developing strategy is the inevitable choice to win the new advantage of international competition.

In the face of the new normal, the main direction and goal of enterprise development is still the contribution of technology and brand. Technology is the hard power of the industry, and the brand is not only hard power, but also the soft power of the industry.

In the past few years, we need to focus on three aspects: tracking the brand's key enterprises and the development and decline of the brand enterprises. First, we should concentrate our attention on brand building and concentrate on building a century old brand.

Two, brand building must grasp the general trend and pay attention to the market.

Three, brand building should be diversified and create advantages.

Zhang Li, vice president of China Textile Association, released the "2014 annual report on China's textile industry brand development".

The report points out that 2014 is the starting point for the shift of China's economic growth rate, and the Chinese economy has shown a new normal from rapid growth to medium and high speed growth.

In 2014, it is also a key year for the textile industry to upgrade and build a strong textile nation.

The brand building of the textile industry shows the strong support of the country in brand building, the highlight of the industry brand service, the healthy and rapid growth of the brand enterprise, the brand development showing new characteristics and new trends, and some outstanding problems remain to be solved.

The report analyzes the new situation faced by the textile industry under the new normal with six "new" points, and points out that understanding the new normal, adapting to the new normal and leading the new normal are of great significance to vigorously promote the brand building of the textile and garment industry.

Chen Dapeng, executive vice president of China clothing association, Yang Zhaohua, President of China Household Textile Industry Association, and Secretary General of China Chemical Fiber Industry Association, Wang Yuping, respectively made the brand development report of the clothing industry, the annual report of the home textile industry brand, and the collaborative innovation report of the chemical fiber industry. The new features, new situations and new trends of the brand building of the clothing home textiles were deeply analyzed, and the new progress and new ideas of the terminal development of the collaborative industry chain of the chemical fiber industry were also analyzed.

Gao Dekang, chairman of the board of directors of Bosideng International Holdings Limited and chairman of the Zhejiang board of Limited by Share Ltd, Shi Chang Jia, respectively, introduced their own brand development experience.