To Cross The Three Mountains To Play Cross-Border Online Shopping?

stay business In the world, the ascendant is high and distant, and the mercury is draining the land. Nowadays, the players of cross-border electricity providers seem to be such an "ascendant".

The "black Friday" on the other side of the ocean has increased domestic users' cross border consumption by 2 times compared with that of Alipay. The number of orders from Chinese customers has increased by 100 times over the same period, and consumers have voted in the currency of their hands, announces that the "comparative advantage" has occupied their "mental dimension" in the field of foreign trade.

On the other hand, 1 years of financing has been done in the past two years, and the C round has gained 60 million US dollars to accelerate the layout of cross-border shopping online between mother and child. The Shanghai ocean wharf has also risen rapidly, turning the traditional "Hai Tao (individual sea Amoy purchase transfer)" to the ground, playing the cross-border B2C business, and the big platform such as Tmall international and Amazon.

Yes, everything. business Competition is the occupancy of users. Cross-border Internet shopping has already taken its place. But behind all the prosperity, the players' future is not yet smooth. They still have to climb over three big mountains.

First, the pattern of interest remains unchanged.

For example, a COACH package sells 3000 yuan in general domestic channels, but in a cross-border online shopping platform, its price is less than 2000 yuan. Consumers choose the latter naturally, and domestic channel providers are under pressure. Ultimately, they can transmit to the COACH brand side.

After all, different channels "flee goods", and overseas suppliers make full profits. Cross-border Internet shopping platforms continue to expand in scale, but at the expense of other domestic channels, COACH headquarters has to weigh the rearrangement of channels, and a new battle is inevitable.

Offend the old channel business? Dare not; abandon the way to increase sales volume; do not give up; therefore, be tortured by desire and pattern, just like domestic traditional enterprises turn into electricity suppliers.

At this point, cross-border online shopping platform is just the weight of brand interest game, the tools of political struggle, killing and winning, the weight of brands is too big. Without formal authorization, even if they take some grey paths, it is difficult to form a major breakthrough. This restriction will be more obvious in the field of subdivision.

Therefore, the qualifications, resources and connections of cross border players have become the "way of survival and survival". They are a little bit unaware, but the reality is so cruel that the survival of the fittest will only be a minority.

Secondly, the customs and taxes are not clear.

In August 1st, the 56 and 57 announcement issued by the General Administration of customs is about cross-border. Trade "The notice on matters related to the supervision and control of incoming and outgoing goods and articles of electronic commerce" and the "notice on adding codes of customs supervision" are formally implemented. Enterprises that cross border transactions through e-commerce platform will become "regular army".

Prior to that, the General Administration of customs also issued a number of specific policies on cross-border electricity providers, including the establishment of a "bonded zone" in 2013, and the approval of 7 cities in Shanghai, Guangzhou and Shenzhen to pilot cross-border electricity supplier imports, and to make a clear definition of the "bonded import" mode.

But in reality, after the corruption and smuggling cases occurred in Shenzhen customs, the whole process of entering and leaving the Southern China area was more complicated and demanding, and the backlog of goods sometimes exceeded 1 weeks. Fortunately, it gradually returned to normal.

Unfortunately, this happened in the "black five" peak season, cross-border online shopping platform, the payment of goods paid, the entry of goods blocked, the withdrawal of single surge, how many people in the player can really respond calmly?

Moreover, apart from customs, the implementation policies of the bonded area are changeable, and many cross-border online shopping players are struggling to cope. Once a practitioner told Xiao Hao Zi: policy changes two or three months is normal, for example, imported milk powder can enter the bonded area at the very beginning, but not long notice to return, because the bonded area can not sell milk powder......

In addition, the tax and AQSIQ two handles "Damour Cris sword" have not been unloaded, the specific policies of cross-border online shopping have not come out. After all, the specific circumstances of taxation are more or less in the bonded mode. The bottom line of commodity inspection should be further explored.

What's frightening is that there are still some pig like teammates, who exaggerate their trading volume in various links, and are misleading the tax authorities to produce more misjudgments. In the future, the target of "tax" can only be placed in a more distant future. Cross border players still have to face the dilemma: "today is very cruel, tomorrow is more cruel, the day after tomorrow is beautiful, but most people die tomorrow night."

Third, the logistics experience also has a big exam.

Even before the "black five" shopping boom, all cross-border online shopping platforms were fully prepared, but the logistics experience is still not good. Many buyers found that the goods had not yet been delivered for the past week.

After all, most overseas sellers have not yet adapted to the craziness of Chinese consumers or take into account the interests of local consumers. In the face of surging and fragmented Chinese orders, their cross border logistics informatization level and service quality are still difficult to adapt.

In addition, the cross-border network shopping flow chain is long, the process is complex, involves overseas logistics, customs clearance, cross border logistics entry, domestic logistics, delivery and other links, many logistics providers and service providers work together to complete, their respective efficiency is very different, the management level is good and bad, it is very difficult to achieve the same pace, it is very difficult to get through the whole value chain.

In contrast, the four major international express giants have a perfect global network and super high distribution speed, but the freight rate is extremely high. Obviously, this is the overwhelming majority of cross-border online shopping platforms.

For the moment, even insiders say that this Spring Festival wants to buy an iPhone6 from overseas online. I'm afraid that iPhone6S will soon come out after March.

Indeed, cross border logistics has unique professional thresholds and operational procedures, and it is not a day's work to achieve success. Cross border online shopping players must have relevant business resources, information technology, data analysis, and fast iteration operations, so that they can not be eliminated in this area that is gradually becoming a red sea.

Statistics show that over the past few years, cross-border online shopping has increased by more than 75% per year. In 2013, the scale of "Hai Tao ethnic group" in mainland China has reached 18 million. It is estimated that by 2018, the number of "Hai Tao nationality" in China will reach 35 million 600 thousand, and the scale of the relevant market will reach 1 trillion yuan.

There is no doubt that another era has begun. Like the ring in the Lord of the rings, everyone wants to wear it. Everyone wants to stand on the top of the tide of the times, but there are too many times to be swallowed up by the times. Before the heroic heroes take their course, they will have to look at the three mountains before them, and predict that they must not "want to be pioneers, but become martyrs". After all, those who are able to live will be able to live there.