Gao Shuli, Chairman Of The Titian Group: Build Up Style In High Field
She is both a capable woman and a small woman. She has both the entrepreneurial spirit and the wisdom and moral integrity of entrepreneurs. She has the demeanor of the international trend and the nationalism. She is Gao Shuli, chairman of the Titian fashion group. The high field fashion group was founded in 2006. The two word "Gao Tian" is Gao Shuli's surname combination with her husband. At the beginning of its founding, the high field fashion group had only one garment brand named "Gao Tian" for its mature and successful women. Now, there are six famous brands in the fashion group, "GAOTIAN", "G.JAMEI", "ZARILA", "EDVRA", "GAOTIAN GOLDEN", "MISUITY". Under the leadership of Gao Shuli, it has gradually developed into a multi brand clothing group that is constantly expanding and constantly pushing forward.
Gao Shuli has been in the garment industry for more than twenty years, and it has been more than twenty years to make this rose more firmly and more beautiful. From department store clothing retailers, clothing agents, clothing department store managers to the Department Store executives of state-owned enterprises in 1997. Gao Shuli's dedication is like a rainbow, breaking through the beautiful backwardness of Chinese clothing in the 90s and setting up a gorgeous arch bridge in the north. Gao Shuli, who comes from the front line of clothing market, deeply understands the needs of consumers. Making the northern quality and making the southern fashion is Gao Shuli's determination to set up the high field fashion group. With the support of this enthusiasm, the northern garment industry has opened a new page, and Gao Shuli's brilliant career legend has thus struck a pen.
Looking back on the entrepreneurial path of the high field fashion group, Gao Shuli can not help but feel his own eyes. She came to Beijing at the end of 2005 to set up a clothing brand. The new road is hard to find and run into. Less than three months, 6 million of the hard-earned money, all drifted. It is the stubborn woman who will not go home. In a desperate situation, Gao Shuli, a technical manager, told her that if she wanted to turn around, she would have to go all out to participate in the CHIC Exhibition for second years. It is only two months from the CHIC exhibition, and the preparation time is far from enough. Gao Shuli was besieged by heavy haze. At this time, her technical manager and a designer came over and said something that made Gao Shuli's tears rolling.
On dit, Gao Shu Li As their boss, they can pay their wages on time, and do not default or deduct when their business losses are almost lost. Such bosses are willing to fight with her to shoulder the difficulty. "That year, they did not go home for the new year, and they worked hard to attend the CHIC exhibition day and night. When I was sleepy, I refreshment with coffee. I couldn't afford to lie down and take a nap. It took us two months to complete the task that should be completed in half a year. At the CHIC exhibition, we made every effort to show all the products we made.
Agent All the media came to the forefront. Overnight, Gao Tian is known as the northeast black horse. " Gao Shuli said that when she accompanied her through that bitter period, her colleagues in the month showed unparalleled gratitude and affection. If a boss does not really give love, if there is no real sense of responsibility, how can there be such a pain sharing, no complaints, no reward employees? Heart to heart, love with love, Gao Shuli did.
The biggest competitive advantage of the group is to understand consumers. Gao Shuli is from the front line, and the designers, R & D personnel and promotion personnel she employs are also from the front line. She also personally participated in the design, confidently said that designers should not only focus their eyes on the industry, clothing and all sectors of the United States resonate with each other. We should try to see more in design, guard against arrogance, quit leisure, and stop plagiarism. From market demand to design popularity, sinicization and localization of foreign popular information can not be designed for selling money, but also for artistic viewing on clothing. Gao Shuli is the queen of the fashion kingdom of Gao Tian.
Gao said that the positioning of the group is not only cheap but also high-end. It is her duty to dress for women of all ages and personalities in China. "We need to demonstrate with high quality clothing and VIP service. High field fashion group No bigger than the so called big card. Our pricing should be acceptable to seventy percent of the people. I am the kind of person who says "do it, do it, and do it with crisp". Such a man as straightforward as a man has no breath of "female man" in life, even more than a little woman. She proudly talked about her happy family, and said that the most successful thing that she felt was a warm and happy family.
"I have a filial daughter and a sensible son, and my husband loves me very much. I really feel that there is nothing wrong with my life. Tian and I have been married 27th anniversary. Whether it's my birthday or Valentine's day or our wedding anniversary, he will send me 99 roses, even if he is out there. We also have a weekly holiday every year, and turn off the cell phone, a pure two person world. I also advocate a harmonious culture in the company. Family is the most pro, and even family members do not get along well, that only shows that the tolerance is not enough.
The coronation of drilled coronation is the queen of Gao Yi Yi fan. She is the wife and wife of Xian Shu De. The family business is harmonious, who can not have both fish and bear's paw. Hurricane of high fashion sweeps over, and Gao Shuli's "style" is permeated with popularity. At the same time, her new book "do not act as an agent, make a brand" is also in the work of writing. Let's wait and see.
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