Wanda, Tianhe And Other Swarms To Dongguan Retail Industry Ushered In Unexpected Spring.

"There are business opportunities and markets, and the rapid development of Dongguan over the years has also provided the possibility of business reengineering." At the opening ceremony of Dongcheng Wanda Plaza earlier this year, Wang Jianlin, chairman of Wanda Group, explained why the group chose Dongguan. And Wang Jian's "recycling" is also the key word of Dongguan's retail business this year.

In 2014, just as the electricity supplier came to the bottom of the city and the domestic retail circle was full of sorrow and sorrow, Dongguan's commerce and retail industry ushered in an unexpected spring. This year, Wanda, Vanke, Tianhe, WAL-MART and other industry giants flocked to Dongguan. This year, the local convenience store brands such as Mei Yi Jia and Tian Fu jointly joined the electronic business platform to compete for O2O.

The convenience store network with large urban complex as the main node, supplemented by industry innovation and functional expansion is becoming a new normal for Dongguan's retail trade. "From the perspective of consumption demand, market competition characteristics and industrial organization mode, the new normal economic development has been significantly reflected in Dongguan's retail trade." In the view of the industry, the "reinvention" of the retail trade will further accelerate the urbanization process of Dongguan, recover the high-end consumption spillover, and inject new impetus to Dongguan's high-level rise.

　　 Industry giants are coming.

In September, Dongguan was still scorching, and many people began to realize the extraordinary heat of Dongguan's commerce and trade sector this time. In September 12th, Dongcheng Wanda Plaza was opened as Wanda Group's only grade a shop in Southern China this year. Dongcheng Wanda Plaza has an area of 550 thousand square meters, covering many shopping centers, over five star hotels, 5A grade A office buildings, city commercial streets, SOHO and luxury houses. "On the day of opening, the passenger flow reached 300 thousand passengers, with sales volume of 15 million 200 thousand yuan, and 830 thousand passenger trips for three days, with sales reaching 50 million yuan." A person in charge of Wanda Plaza told reporters that this also confirms Dongguan's strong spending power.

At the end of September, Vanke Group's commercial complex Changan Vanke Plaza was also officially unveiled in Changan town. Prior to that, Houjie Vanke life square and Tangxia Vanke life square were also opened in March and June respectively. Coupled with the previous practice of Songshan Lake Vanke life square, Vanke Group has opened and operated 4 commercial projects in Dongguan, and the importance of Vanke to Dongguan is self-evident.

In addition to the two real estate giants continue to overweight Dongguan, once encountered in Dongguan, Waterloo Tianhe department store also "comeback". In August 22nd, Tianhe department store opened in Oteri J (Outlets) store in Nancheng, Dongguan, and became the seventh store in Tianhe City department store.

In addition, the retail giants WAL-MART and Carrefour continue to exert their strength in Dongguan. It is understood that WAL-MART will invest 30 million US dollars to build a shopping center with a building area of about 34000 square meters in the star commercial center of Shilong new town, while Carrefour invested tens of millions of yuan and took two months to upgrade the Dongcheng Century Square store. According to Wang Ruifang, manager of the public affairs department of Carrefour, Dongguan, this is the largest and longest time store transformation since Carrefour has entered Dongguan.

Li Jiacheng, the richest Chinese, has also stepped up investment in Dongguan's retail industry this year. It is understood that Hongkong's Hutchison Whampoa group members of Watsons group's para super Plaza opened another store in Changan town in September this year, which is also the eighth branch of paramount in Dongguan.

　　 consumer demand Transformation brings about new formats.

In fact, in the industry environment with high cost and strong electricity supplier this year, the phenomenon of many commercial leaders getting together in Dongguan is quite surprising to the industry.

"The fundamental reason is the change of demand." Zhou Xingke, chairman of Guangdong Shang Hao convenience store Co., Ltd., told reporters that the demand of Dongguan market has changed from food and clothing to quality. There is great potential to be excavated. The sharp eyed business leaders naturally saw this point, so this year they have chosen to increase Dongguan. The statement by Liu Zhiying, chairman of Tianhe City department store also confirms this point. Liu Zhiying said that Dongguan has great economic strength and huge consumption potential, so it chose to open seventh stores in Guan, and "is very optimistic about Dongguan." Retail Development in the next 35 years ".

The main factor driving the change of consumption demand is Dongguan's effective industrial restructuring in recent years. Analysts believe that in recent years, Dongguan has fully promoted the transformation and upgrading of the industry. While adjusting the industrial structure, the urban population structure has gradually changed. "The growth of high-end consumer groups, so some high-end consumer places and formats have greater room." He said.

From another perspective, the change of consumption demand in Dongguan market is in line with the new normal of economic development. "Personalized and diversified consumption is becoming the mainstream, ensuring product quality and safety, and increasing the importance of activating demand through innovative supply".

This will be Dongguan What is the change? We must know that the local high-end consumption outflow is a serious problem for many years in Dongguan's business and commerce. Although it has many large shopping centers, it is popular in the mass market, and the phenomenon of homogenization is prominent. However, this phenomenon is expected to be reversed as all sectors of the giants have stepped up the retail business in Dongguan. Deng Guojian, special assistant and general manager of Dongguan public surplus group Limited by Share Ltd, pointed out that Dongguan business has always been lacking in intensity and concentration, and the concentration of Dongguan commercial projects will undoubtedly lead to the commercialization of Dongguan and even the upgrading and intensification of urbanization. Hui Yi City stakeholders also believe that at present, the emergence of Dongguan's major commercial complex can create more resultant force. Despite competition, it can form a more radiating business circle and eventually form a great force to the consumers.