The Current Situation And Future Of Taobao Tmall

This is a random talk, no data, no case.

I think you've seen enough of those things!

Just talk about the whole feeling.

Someone is saying that there are 1800 Tmall stores in Guangdong not renewing the contract.

There are also people saying: Taobao, more than 6 million of the seller, the real Taobao can earn less than 300 thousand, 5% of the proportion.

Tmall mall, more than 60 thousand of the sellers, not losing money, 10% are not, double eleven that day, 1% of the business accounted for more than 90% of the paction volume.

Regardless of whether the data is true, I would like to talk about my feelings, 8 years of working time, yes.

The feeling of change is profound and sensitive.

I feel strongly that the traffic on Taobao is dropping rapidly. Besides some single product shops, there are also profits shops that are making money.

Now, it is not without sales, it is to remove the cost and remove the stock simply without making money.

The seller will naturally understand.

Why do we create such a situation? Let's talk about some practical feelings.

1 after 10 years of development, the demographic dividend period has ended, or the proportion of new buyers is not as good as that of sellers.

In this way, as many people eat as many meals, some of them will be starved to death.

2 now

It is no longer the former electricity supplier that only means Taobao Tmall platform; now the platform diversity, the diversity of shopping channels, the dispersion of Taobao Tmall's traffic; and the second is that even if Taobao's overall traffic has not dropped, the current traffic entrance is diversified, not just a search or through train, including U station, including AI, including other price parity nets, which diverts many searches to the search engine.

3 now the real person or the ordinary person around him may be the last wave of people who want to start a business and have started the Internet.

The meat that Taobao Tmall did not have was split up.

4, consumers are getting more mature. These years, those fake products have been thoroughly hurt by the unscrupulous sellers of unscrupulous goods, so that the first loyal buyers have gone out, not in Taobao or rarely in Taobao.

Did you feel this?

5 in the early days of Taobao mall, he saw fantasies about what a wonderful thing it was to make its own brand in Tmall.

However, the dust settled, the brand of the electric business that can rise is very different, most of the shops have gone away with their dreams.

A wave of traditional brands kill itself and impact their fragile consumer loyalty.

The remaining brands are few.

, puppy appliances, three squirrels, Yu mud Fang, AFU and so on.

The brand under the line has accumulated many years of public praise, and with a large amount of capital to kill, the impact force can be imagined.

In general, these points are important because it is not to let you complain about the present, but to let you see clearly the future.

The so-called Internet thinking is not complicated. Its starting point is low price, free and even lose money.

Taobao beat eBay.

He became famous with Suning.

The rapid rise of millet.

Taxi software crazy pay.

Dare to ask, which way is not based on low price, free and lose money.

It can be said that the vast majority of electricity providers can do it, initially relying on low prices.

This experienced person will not object.

Now the knot is: to attract consumers online by cheap gimmicks, and then to sell high priced products, what are they trying to catch?

Quality!

The so-called Internet is only platform, let quality speak!

It's too dull. It seems that some groups do not find some spiritual sustenance to live.

Let me tell you the truth.

Let's talk about quality, like letting Fan Bingbing go to the stage without any publicity, but there are several Fan Bingbing in the world, are you?

OK, even if you are born with beautiful quality, have quality products and have the foundation, can you make it beautiful without makeup?

Will your product be sold without packaging?

You said there was an example of old godmother.

Sometimes I have no words. I believe you can make old mama, so I believe you can win the lottery.

Still standing at the angle of ordinary entrepreneurs, it doesn't matter whether the structure is high or low, so that the entrepreneurs of the largest group can gain something.

Even 1% of the people can understand that counterattack is the key; Shi Yuzhu's legacy is not how much money he earns, but whether he can counter attack.

Well,

Where is the future?

Say white dots, now do Taobao Tmall or do in the next 2-3 years, how can we make money?

Whether you dress up as Fan Bingbing or Feng Jie, it is the absolute principle to receive money.

The road to the future is narrower and narrower, and it is sure.

One way, if you see it, is to make money.

It operates blue ocean + single product + brush list.

Blue ocean market, blue ocean product, exists forever, and it is a large area that needs you to look for.

In the age of Internet, remember that a single product is king, but you can only earn money by doing so, otherwise you will die sooner or later.

I can only say that the height of the market is the accumulation of countless skeletons, including myself.