Telemarketing Tips To Help You Succeed

Now let's take a look at how to effectively organize the opening to improve the success rate of telemarketing.

Generally speaking, 20 seconds after the call is very important. If you can hold these 20 seconds, you will be able to carry out your effective opening with up to a minute.

1. introduce you and your company.

2. explain the reason for calling.

3. understand customer needs. Explain why the other person should talk to you, or at least willing to listen to you.

Call the attention of customers at the other end of the phone.

The most important thing to do is to arouse customers' attention and interest. For people who are strangers, ordinary people are not prepared to continue talking. You need to prepare well written scripts to attract the attention of the other person through the charm of your language and voice.

Can call Customer attention The attractor usually has the following categories:

1. general instructions that arouse interest.

"I understand that your department's mobile phone charges exceed $10000 per month. The purpose of my call is to let you know that our tariff plan can reduce your cost by half. "

2. use the problem to get the attention of the other person.

"According to the information you provide, the insured amount of your car insurance is 5000 yuan. At present, the average repair and claim cost of the accident is 9300 yuan. How do you plan when you do not have enough insurance? "

3. hearty compliments

"As your company is far ahead of competitors in the field of printers, the number of travel nights provided by our group is 38% of the industry last year, far higher than second 15%."

4. raise the seriousness of the problem.

"Mr. Zhang, 8 of the 10 housing owners in our city are completely unable to rebuild when they are destroyed by fire and other natural disasters. If you are one of the 8 people, I suggest you understand what we have launched... "

5., by analogy.

"Mrs. Hu, 56% of the residential quarters in Dongan installed anti-theft alarm devices." The crime rate in the district dropped by 10 percentage points. I believe you are equally concerned about community safety... "

6. refers to the adoption of the well-known customers.

"Hello, General Li. I am Wang Hongyan, a training consultant for XinDa company. We are the only professional company specialized in banking business training in China. We have recently conducted telephone skills training for ABC bank for three weeks.

7. if all of these are not applicable, you will ask your name and company name after you have introduced your name: "have you heard of our company?"

Introduction Telegram purpose Way

1. third party introduction

"I am calling you because we are all familiar with Mr. Huang Zhijun," he said. "You are looking for ways to reduce peak power consumption."

2. direct mail follow up

"I'm calling to see if the company we sent you according to your requirements is something you are interested in."

3. referring to the recent activities of the other side, "the course of customer relationship management (CCRM) of the CEIBS recently organized by the manager above the middle level shows that......"

4. link your product with the famous expert's argument.

"The academician of the marketing department of the marketing field believes that the current marketing automation software needs to solve the problem of data format localization. This version of your desktop material is completely solved by our new upgrade. "

Stand at the angle of providing value to customers Design dialogue

Even if your title is a sales representative, you should use the customer's more easily perceived value. For example, if you sell insurance, call yourself a financial adviser. If you sell furniture, call yourself an interior design consultant. The same is true when introducing companies and products. If you are a color printer manufacturer, emphasize "we help enterprises to print high-quality color catalogues at a shorter time and lower cost", rather than simply "we produce X brand color printers."

If your product or service can solve a phenomenon that the industry is aware of, or bring a breakthrough in business, emphasize this: our new generation of mobile phone XX has completely solved the phenomenon that the phone will be hot for a long time, and the quality of the call will not be affected at all. "

At the end of the opening session, if you can help the customer know more about his value, the conversation usually goes smoothly: "if I show you how to raise the customer call waiting time to below the industry average, will you be interested to discuss with me?"

Let's sum up the opening process: introduce yourself and your company after greeting greetings. Then focus on the customers' high attention and interest, and explain the purpose of the telegram and mention the value to the customer to bring the customer into the next stage of communication.