PEAK Costumes Action Promo Landing In Times Square
Yesterday, a "New Year blockbuster" with strong Chinese flavor was landed as "the crossroads of the world" - New York Times square.
This "New Year movie" from
PEAK star
Parke, Battier, Hill, Landry and udley starring together, the 5 stars will be in the next 2 months, using Chinese to greet the whole world.
"As a Chinese company determined to become an international brand, PEAK should not only promote its own brand, but also spread the Chinese culture to the people of the whole world."
Xu Jingnan, chairman of PEAK group, said, "only when more people realize China's strength and accept Chinese culture, can Chinese brands be rooted in the hearts of people around the world."
It is reported that this is PEAK's new year's greeting film in New York's Times Square for second consecutive years.
The first appearance in New York's Times Square in early 2014.
Chinese sports brand
Tony Parker, Sean Battier and other NBA stars signed by PEAK, dressed in Tang costumes to congratulate visitors on the new year's Eve, attracted many people to stop and take pictures.
Unlike PEAK's new year's blockbuster in 2014, PEAK chose larger SONY screens with better location and larger size this year.
And the time of play will be from Christmas Eve to March 6th of 2015. In the time of the biggest flow of people in Times Square in New York, PEAK will lead PEAK players to send blessings to friends from all over the world.
This year, PEAK also joined the "cultural capital of East Asia" in Quanzhou, bringing the landmark landmark of Quanzhou Lao Jun Yan with strong Chinese culture to New York Times Square.
As of June 30, 2014, the practice of "brand export"
PEAK brand
Tentacles have entered the more than 80 countries and regions of the world, and the international market revenue increased by 68% compared with the first half of last year, reaching 290 million yuan, accounting for 22.6% of total revenue.
According to the definition of economics, PEAK has become a truly global enterprise according to the definition of economic circles, said Zhang Qing, a well-known sports marketing expert.
At the end of September this year, the second quarter of 2015, the order meeting data showed that PEAK's fifth consecutive quarter of international new product orders realized two digit growth, which means that PEAK has entered a new round of rising channels.
"In 2015, PEAK will accelerate the pace of internationalization by creating the star strategy of" star players + star events + star products ", and will achieve PEAK's" three hundred "strategic goal at an early date.
Xu Jingnan, chairman of PEAK group, said.
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