Yonghui Wants To Activate The Four Degree Increase In The Supply Chain.

Yonghui supermarket and Zhong Bai group both announced that Yonghui supermarket once again increased the number of Zhong Bai group. Up to now, Yonghui supermarket holds 20% of the shares of Zhong Bai group.

This is the fourth increase of Yonghui supermarket to Zhong Bai group. Yonghui supermarket said that in the next 12 months, it will not rule out the possibility of increasing holdings of China 100 group. In fact, for Yonghui, if we want to occupy the central China market, if we have risks and slow speed through opening our own stores, Yonghui can win the opportunity in the region which does not have the advantage.

Since they shop slowly, it saves time and effort through holding. Weng Haihui, vice president of Yonghui supermarket, said in an interview with reporters, "the intention of Yonghui holdings is to value the friendship and cooperation with China in the long term and jointly expand and strengthen the retail market in Central China. Only the two sides strengthen cooperation, I have you, you have me, Yonghui and Zhong Bai can become their own family.

　　 No longer seeking Major shareholder

In December 18th, Yong Hui supermarket announced that the company and its wholly owned subsidiary, Chongqing Yong Hui Supermarket Co., Ltd. and Yong Hui Logistics Co., Ltd. continued to increase their holdings through the centralized bidding system, accounting for 1.92% of the group. After this increase, Yong Hui supermarket already held 136 million shares of China 100 group, accounting for 20% of the latter shares, and continued to expand its second shareholder status.

This time, once again increased the number of shares of China 100 group, the largest shareholder, Wu Shang Lian and its concerted action group had a shareholding ratio of 29.99%, that is, the shareholding ratio between the two sides has shrunk to 9.99%. At present, the shareholding ratio of Yonghui supermarket and Wuhan state owned assets is about 2: 3, while in the announcement of the board of directors change announced by China 100 group, two of the nominated members of the new board of directors will be represented by Yonghui supermarket, while the representatives of Wuhan state owned assets will be reduced to three, and both sides are willing to release cooperation.

In fact, Yonghui supermarket continues to increase its power in Wuhan, or from its second shareholder, milk international. In August 12th, Yonghui supermarket Limited by Share Ltd (hereinafter referred to as Yonghui supermarket) issued a preplan for non-public offering of A shares. It intends to issue 813 million shares to the milk company limited, 7 yuan per share, and the total amount of raised funds does not exceed 5 billion 692 million yuan, all of which are used to supplement the working capital.

Milk Co., Ltd. is a wholly owned subsidiary of milk international. Milk international belongs to Jardine group. Due to foreign investment background, the equity purchase will be realized in cash. After the issue is completed, the milk company will hold 19.99% of Yonghui supermarket and become the second largest shareholder. The total shareholding ratio of the controlling shareholder Zhang Xuansong and Zhang Xuanning brothers will be reduced from 39.92% to 31.94%, and it will remain the controlling shareholder and the actual controller.

Milk international is a Pan Asian retail company with annual sales of over $12 billion. By the year December 31, 2013, there were more than 5800 stores in the international market, including supermarkets, hypermarkets, convenience stores, drugstores, household goods stores and restaurants. Earlier, insiders said that the milk international invested 5 billion 700 million yuan in Yonghui supermarket. It should be not only the behind the scenes role of strategic investment, but also the follow-up development of both sides.

In fact, two companies that had the same M & a gene came together. After this, Yonghui had a strategic buying of people's happy stock, and frequently cited Wuhan's 100 Chinese counterparts, holding 100 percent of Wuhan's 15% shareholder position. Yonghui is not only limited to peers, but also interested in upstream and downstream suppliers. It has participated in the private placement of Jinfeng liquor industry. Yonghui also said it would strengthen cooperation with Chinese and foreign suppliers through investment and equity participation in a timely manner. Therefore, obtaining this huge amount of cash makes the market have greater expectations for Yonghui's subsequent M & A activities.

When calculating the market value of Zhong Bai group, the reporter found that the current market value of Zhong Bai group was less than 6 billion yuan, which is almost the same as that of Yonghui supermarket from 5 billion 700 million yuan of international milk private placement. The Yonghui supermarket holding several billion yuan of cash can even participate in the privatization of China 100 group. However, the behavior of Yonghui supermarket's continued holdings is bound to be strongly resisted by Wuhan state assets department. At that time, there will also be a situation of both sides. Therefore, the industry also believes that Yonghui supermarket should no longer seek the position of the majority shareholder, but will take more cooperation with the China hundred group.

However, even if the Yonghui supermarket, which no longer seeks the position of the largest shareholder of China 100 group, will continue to increase its holdings of China 100 group, but it will not exceed the share held by major shareholders. Although the 100 group has risen by more than 70% over the historical position of 5.04 yuan in July 22, 2013, the stock price is still in the depressed area in recent years. With the deepening of cooperation between Yonghui supermarket and China 100 group, China 100 group or ushered in the rapid growth of revenue, Yonghui supermarket has not ruled out the possibility of obtaining higher financial gains while strategic cooperation with China 100 group.

　 Optimistic about the long term cooperation

According to the three quarterly report of Zhong Bai group, Yonghui supermarket and its subsidiaries hold 18.18% of China 100 group. However, after hundreds of years of Yonghui's capital increase, how to dance with China 100 has become the focus of the industry. Weng Haihui said that the future cooperation between the two sides came from the cooperation with retail enterprises as well as the effective sharing of resources.

"For Yonghui, it is also the huge market share of China group in the central China market." Retail expert Ding Liguo said. It can be found that Yonghui has a layout in the southwest, Southern China and East China, but in the central China market, Yonghui is not strong.

In fact, it will be relatively easy for China to expand its business in the central China market. In addition, China 100 group stores, department stores, convenience stores and other multi format business is also a powerful complement to Yonghui.

"Generally speaking, the retail industry has a similar attitude towards the industry. It seems that both sides can respect each other, but they may not share more things. Once mutual cooperation is achieved, mutual trust will be achieved if there is mutual interest. The premise of win-win cooperation is to become one's own family. Weng Haihui told reporters.

Reporters learned that before the Sino hundred and Yonghui were in constant cooperation, but only on the surface, and the two sides have previously expressed their hope that more attempts.

"Personnel visits and learning between two enterprises in the future will become normal." Weng Haihui said that Yonghui also did not win the Hubei market as the industry had spread. Since the China 100 group is a regional leading enterprise in Hubei, the China 100 group has its own convenience stores, supermarkets, department stores and other formats. It has its own characteristics and experience, and can learn and learn from Yonghui. "Yonghui's fresh business model has reference significance, and Zhong Bai is eager to achieve complementarity in this respect."

At the same time, 20% of the shares will not affect the management of the 100 companies for Yonghui, and China is still under the control of the local SASAC. As Weng Hai Hui said, at present, Yonghui has not entered the Hubei market as the industry has said. At present, the two sides only cooperate with each other in a friendly and cooperative manner.

"In fact, Yonghui's operation on capital level is still more important to China's hundred. For a hundred state-owned enterprises, if they do not occupy a majority share, they will not affect their management level, and they will not be able to achieve synergy." Ding Liguo said that in order to make use of the hundred market and supplier resources, we still need to hold relative shares. Yong Hui must occupy a majority of seats in the board of directors of China 100 group.

"For the China 100 group, we also hope that we can make use of the incentive mechanism to further innovate and activate the management of China 100 enterprises through the restructuring of private enterprises." Hu Chuncai, general manager of Shanghai Shangyi Consulting Co. Ltd., said that Yonghui had to take steps step by step, and only under the influence of the management of 100% could the two sides further cooperate.

Weng Haihui also told reporters clearly that Yonghui had raised the number of cards in four degrees and that the increase in China's 100 would not be stopped. "The reform of state-owned enterprises is a golden opportunity for Yonghui. Yonghui's capital increase is also in line with national policy guidance. In the future, both sides will move towards more open space and do more open-minded cooperation."

Weng Haihui also revealed that whether it is China 100 or other retail enterprises, Yonghui will not refuse to cooperate with its local businesses if they have the common desire to expand the national retail industry.

　　 Aimed at activating Supply chain

As we all know, WAL-MART and Carrefour, which have already formed the scale effect, are faced with various obstacles in varying degrees. The stamina of the development of foreign capital enterprises is very difficult to sustain. Yonghui holds the key card of the next round of supermarket games, fresh and fresh. The core advantages of Yonghui's sustainable development will be more and more stamina in the future.

But Yonghui is sticking to its true qualities, besides fresh management, it is also constantly improving its own growth poles. Weng Haihui pointed out that in order to ensure that his core competitiveness can not be copied by others, he must learn more advanced things. At present, Yonghui's supply chain and innovation and internal sharing mechanism will become the core of the future.

If Yonghui's supply chain system is successful, it will become the core competitiveness of Yonghui. Weng Haihui said that at present, only foreign supermarkets have put forward the idea of global sourcing, and there is no global sourcing chain in China's local supermarkets. "Our cooperation with milk international can help us to transport goods from abroad to the mainland by means of its global procurement supply chain system, and also to deliver foreign goods to China in two directions."

At the China Chain Conference held in Fuzhou this year, Zhang Xuansong, chairman of Yonghui, also made clear that Yonghui should build its core competitiveness in the future supply chain.

Weng Haihui said that the joint purchase of Yonghui and China 100 will greatly increase the right to speak. According to him, in the future, the joint purchase of Zhong Bai and Yonghui two enterprises can not only have a better grasp of procurement quantity, but also can achieve the effective ratio of sharing and resources in joint procurement.

"In accordance with our chairman's words," joint anti-corruption. " Weng Haihui analyzed, through the comparison between the two enterprises, we can know which commodity suppliers have different price grey areas. Only by comparison can we know how to get better resources at lower cost and directly reduce the occurrence of anti-corruption incidents.

In fact, the central China market is connected to East China and southwest China. From the perspective of supply chain, Hubei market is an important part of Yonghui. At present, Yonghui has 7 logistics centers in 7 large areas of the country, and there are Chongqing logistics centers in the southwest market. In the future, in the central region, hundreds of logistics can provide strong support for Yonghui and can also open up the supply chain of the central and southwest markets.

In fact, fresh demand is short and fast. It needs to open up a logistics node. In the indispensable market of central China, Yonghui will greatly help the company by shortening the logistics distribution line.

In Hu Chuncai's view, hundreds of multi format businesses are conducive to the sharing of commodity resources for Yonghui, and the sharing of commodity resources comes from logistics, including the sharing of big data and the sharing of logistics.