The Powder Keg Will Continue To Explode In 2015.

I. channels

As we all know, this is the age of Internet. Everyone is in the middle of the network. Whether you like it or not, no matter whether you admit it or not, the Internet has not only changed our life, but also changed the world we live in, and has changed the industry and business we are engaged in.

What has the Internet changed for the clothing industry?

That is the Internet.

What impact did the industry bring?

There have been doubts about whether the electricity supplier will be able to weather or not.

There are also doubts about whether the Internet will change the operation of the domestic garment industry, and the result is also coming out.

When some people are still debating whether the wholesale market of clothing will spread around China, the result is self-evident.

Just as the electricity supplier has changed the retail business of physical department stores and so on, it has also brought about irreversible changes to the operation mode of garment industry, that is, the mode of wholesale, agency and even affiliate relying on channels will no longer exist.

One is:

1, all intermediate links will withdraw from the stage of history.

2, the technical means of the Internet eradicate the direct links of traditional channels rather than saving them.

3, technology has matured, as long as the legal system and credit system are keeping up, the intermediate links of traditional channels will be completely abandoned.

The second is:

All intermediary links such as agency, distribution, trusteeship, franchised, and joint distribution will exit from the stage of history with the development of the Internet and the electricity supplier. Some people advocate the electricity suppliers and friends circle. The so-called brand mode is a very nonsense way. There will be only one mode of operation of the brand in the future, that is, direct operation.

Agents, franchised, trusteeship, distribution and joint ventures will no longer exist.

The problem that domestic clothing brands are facing now is the pformation from the operation of large wholesale and large circulation channels to the mode of operation dominated by themselves.

There is no real establishment of brand building as the core.

Management is the operation mode of the mechanism.

What I used to do was to shake hands with the shopkeeper and collect the money from the channel once through the conference and so on, and then send a supervisor from time to time to do the training.

This relaxed and extensive mode of operation of the channel seems to have encountered great problems.

Conclusion:

1, intermediate links, such as wholesale, agency, franchised, trusteeship and other channel operations, will no longer exist.

2, brand competition will be based on self retailing as the core of the retail operation management capabilities.

3, brand building is the only way to get rid of channel dependence and even rely on e-commerce platform.