Ji'Nan Convention And Exhibition Industry Is Looking Forward To Breaking Short Board Construction

The exhibition industry in Ji'nan has had many skin cutting experiences. In 2011, the fourth China (Ji'nan) International Truck and accessories exhibition introduced Hannover, the world's largest exhibition company, into Ji'nan. However, because the exhibition hall of Ji'nan International Convention and Exhibition Center was too small, it was difficult for large scale loading vehicles to enter the exhibition hall. Eventually, many exhibitors recruited and planned to undertake the truck exhibition in Hannover. Due to the fact that the venues were too small and the construction of the new pavilion was far from scheduled, a new exhibition was organized to move to the newly built Wuhan International Convention and Exhibition Center.

The national sugar and Wine Association, which has gone through 52 years of history and praised by the industry as "the first in the world", needs 150 thousand square meters of pavilion area. It was held two times in Ji'nan in 2005 and 2010.

However, due to the lack of venues, only two exhibition pavilions of Shun Geng International Convention and Exhibition Center and Ji'nan International Convention and Exhibition Center were used at the same time, and the underground garage of Ji'nan International Convention and Exhibition Center was rebuilt with a temporary increase of 40 thousand square meters to meet the needs of the exhibition.

After that, Ji'nan tried to win the 2014 autumn rum, which failed because of inadequate hardware facilities.

In addition to the national sugar and wine fair, the national agricultural machinery exhibition, machine tool exhibition and so on many times want to come to Ji'nan to do exhibitions, but due to the conditions of the exhibition hall, they have not been able to do so.

Although Ji'nan's Convention and exhibition industry has bottlenecks, it also enjoys exceptional advantages.

At present, the Xicheng Convention and Exhibition Center, located in the Western New Town, has been finalized and ready to start.

Upon completion, Ji'nan will form the "three pillars" of the Ji'nan International Convention and Exhibition Center, the Sino Shun International Convention and Exhibition Center and the West City Convention and Exhibition Center.

No matter how long it takes Ji'nan to leave the second tier Convention and exhibition cities, the proposed West City Convention and Exhibition Center will solve the two problems of "big enough" and "enough good" to help Ji'nan exhibition industry.

1 status quo

At present, the lack of exhibition venues in Ji'nan has become a bottleneck and short board for Ji'nan to build exhibition cities, which restricts the scale and scale of Ji'nan exhibition.

"In Ji'nan's current exhibition venues, no one can undertake more than 50 thousand square meters of exhibition, insufficient exhibition hall has become a major bottleneck restricting Ji'nan's exhibition industry."

As the witness of "Hannover", Zhang Jing, vice president of Ji'nan City Council for trade promotion, has always felt a sense of regret when he talked about this experience.

The impact of exhibition venues on the exhibition industry can be seen from the following set of data: in 2002, the Shun Geng International Convention and Exhibition Center was put into use. In that year, the number of exhibitions held in Ji'nan increased from a dozen to more than 40. In 2003, 45 exhibitions were held in Ji'nan and 10 billion yuan was realized. In 2005, after the Ji'nan International Convention and Exhibition Center was put into use, large-scale exhibitions such as the autumn sugar and Wine Fair were held. In 2003, the number of exhibitions held in Ji'nan reached 80 times. In 2013, Ji'nan held a total of 156 exhibitions of various kinds of exhibitions, achieving 132 billion yuan in pactions and stimulating 18 billion 200 million yuan in related industries.

In Zhang Jing's view, although the number of exhibitions held in Ji'nan in 2013 was not very small, most of the exhibitions were "not large in scale and low in scale". So far, no exhibition project has been certified by the international exhibition Federation UFI, and the influential exhibitions in the industry are few and far between. The lack of fist exhibitions supports Ji'nan's MICE industry.

There is no well-known exhibition at home and abroad in Ji'nan, and some famous exhibitions in China are not likely to land in Ji'nan. Zhang Jing thinks that the short board is an important reason for this phenomenon.

At present, there are two professional exhibition venues in Ji'nan, which are capable of holding exhibitions, and can hold exhibitions annually: 20 thousand square meters of Ji'nan Shun Geng International Convention and Exhibition Center and 50 thousand square meters of Ji'nan International Convention and Exhibition Center.

Other venues are some non professional venues, and the exhibition area of these venues is below 2000 square meters.

Even the largest existing Ji'nan International Convention and Exhibition Center, because of its complex structure and inadequate floor height, has caused two or three layers of load-bearing capacity to be limited. Large machinery and equipment are unable to enter the interior display. The pillars in the exhibition hall are also distributed to the exhibition. These have become obstacles for our city to undertake large-scale exhibitions.

The impact of the short boards is a series.

"For the Ji'nan City, which aims to create a convention and Exhibition City, the start of the exhibition industry is just accompanied by the construction of the exhibition hall. The shortage of the exhibition area not only made Ji'nan miss many large exhibitions, but also led to the lack of large-scale exhibition companies and professional exhibition talents in Ji'nan's exhibition industry."

Zhang Jing recalled that in 2002, when the Shun Geng Convention and Exhibition Center was built for the purpose of holding the Expo, the number of exhibitions in the city increased from a dozen to more than 40. It can be said that since then, the Ji'nan Convention and exhibition industry has officially bid farewell to the era of "guerrilla warfare".

2 advantages

As one of the sub provincial capital cities and the Beijing Shanghai high speed railway, the geographical location of the connecting belt of the Bohai rim economic zone and the Yangtze River Delta Economic Zone endows the Ji'nan Convention and exhibition industry with its unique advantages.

Although the level of exhibition industry in Ji'nan is only equivalent to the level of the three line exhibition cities in China, Ji'nan has many advantages and is fully qualified to develop into a second-line Convention and exhibition city.

In addition to bringing direct economic income, the investment opportunities and urban image of the exhibition are much higher than expected.

In recent 10 years, almost every national sugar and Wine Association has brought Chengdu's comprehensive economic benefits of not less than 1 billion yuan.

The annual exhibition of Taiwan famous products held in Nanjing and Tianjin brings to the local market.

Bigger.

At present, Nanjing, Shenzhen, Chengdu, Dalian, Changchun and other places which can be called the second tier exhibition cities in China are regularly held brand exhibitions every year, such as Nanjing machine tool exhibition and Dalian dress Festival.

For Ji'nan, the advantage of developing the exhibition industry lies not only in the commercial atmosphere that she has experienced for many years as an old commercial port, but also in the fact that Ji'nan now has 7 auto parts markets, 4 tea markets, the largest furniture wholesale market in Jiangbei, and the largest wholesale market for clothing.

At the same time, Ji'nan is also an important industrial city in Jiangbei. For large-scale machine tools, heavy trucks and some other special equipment, the exhibition and negotiation opportunities provided by large-scale brand exhibitions can not be completely replaced by the Internet.

Especially after the opening of Beijing-Shanghai high-speed railway in 2011, Ji'nan became one of the five major departure stations along the way. Compared with the cities with the most active Bohai economic circle and the Yangtze River Delta Economic Zone, Ji'nan has the advantages of very convenient pportation, cheap housing and low consumption. If the conditions of the exhibition hall are not limited, Ji'nan is fully capable of attracting a number of national industrial exhibitions and expositions, bringing a large number of people, logistics and capital flows.

According to the statistics of the exhibition hall of 16 cities in Ji'nan, the exhibition area of more than 100 thousand square meters has 9, such as the Guangzhou International Convention and Exhibition Center built in 2008, only the indoor exhibition hall area is 338 thousand square meters. The actual exhibition area of the Wuhan International Expo Center built last year has 190 thousand square meters.

The number of exhibition hall in more than 5 cities has 5, Guangzhou has more than 12 pavilions, Hangzhou has 7 pavilions, and Xi'an has 6 pavilions.

With the advantage of striking the second tier Convention and exhibition cities in China,

We have begun to take the initiative to build up short boards in the exhibition hall construction.

In the near future, the new Convention and Exhibition Center, which is located in the Western New Town, has finalized the site selection and the planned area is 187 thousand square meters. This will also make Ji'nan debut in the "100 thousand +" club for the first time.

Echoing the construction of the pavilion, the conference center will also be built in the same period, plus a large leisure business body on the north side of the three Hall, which is not far away from the exhibition hall of the Shandong provincial capital theater.

3 future chapters

After planning the new Xicheng Convention and exhibition center with a floor area of 187 thousand square meters, Ji'nan will have the largest exhibition hall with a net exhibition area of more than 100 thousand square meters for the first time. The three pavilions in the East, the West and the West are expected to echo each other and complement each other.

Recently, the Western New Town Convention and Exhibition Center finalized the final site selection.

The reporter learned from Ji'nan Xicheng investment and development group that the project has completed the EIA announcement and is being deepened by the scheme designer. The next step is to speed up the demolition of the housing on the ground floor of the exhibition center and strive to start work as soon as possible.

since

After deciding to settle in the Western New Town, she had undergone three changes before and after her site selection.

The first site was located on the south side of the Grand Theatre of the provincial capital cultural and Arts Center. The second site was located opposite the Xiaoqing River Shandong experimental middle school west campus.

Until recently, the final location of Xicheng Exhibition Center was finalized.

According to the Ji'nan municipal construction commission publicity, Ji'nan Xicheng Convention and Exhibition Center project housing levy scope is identified as the east to the Second Ring Road, West to Binzhou Road, South to Rizhao Road, north to Weihai road.

At present, the plot has issued a freeze notice, only after the demolition is completed as soon as possible.

According to the current plan, the West New Town Convention and Exhibition Center covers an area of 325 mu, of which the pure Exhibition Center has an area of 275 mu, with a preliminary planned floor area of 187 thousand square meters and an underground construction area of 98 thousand square meters.

According to the current intention effect map, Xicheng Exhibition Center presents a "cascade exhibition hall" mode from south to north. Among the 4 connected large exhibition halls, the south side exhibition hall is one layer, the middle two exhibition hall is two floors, and the north side exhibition hall is three storeys.

According to the analysis of the insiders, the new Xicheng Convention and Exhibition Center will mainly undertake more than 100 thousand square meters of large and medium scale exhibitions after its completion. The Ji'nan International Convention and Exhibition Center will undertake small and medium-sized consumer exhibition under 50 thousand square meters. Shun Geng International Convention and Exhibition Center will serve as the supporting facilities of Shun Geng villa, mainly hosting international conferences and small exhibitions, so as to effectively break through the "bottleneck" of inadequate hardware at the current exhibition hall, and form a development environment for exhibition industry with large and medium sized pavilions, well-equipped and well-equipped facilities.