Store Management: Analyze The Enemy And Ourselves, Know Yourself And Others.

When you analyze the local business circles in the terminal and investigate competitors, you should also form an effective separation from your competitors according to your own conditions, so that you can overcome the mutual influence caused by the distance and make yourself stand out.

1 understanding competitors

Assuming that the place you want to enter is near the rival brand, then you should consider running some middle and high class women's clothing to form a difference in positioning so as to seize the opportunity.

Of course, the differentiated operation here is not to be superior in attitude, but from the two angles of self operation and regional management, and form a high and low collocation, so as to jointly promote the development of local business circle and increase the vitality of this region.

2 understanding

Product: if the competitors are all operating underwear, then you can consider running casual, professional, or fashionable clothes, and the effect may be better.

3 understanding competitors' sales: This is especially critical.

Assuming that most of the brands in this region are in a state of being unsalable, what you do is

How can you drive the sales of the local business district at one stroke? If most brands are well managed, then you should squeeze in and follow suit with you. But if all sales are in a sluggish state, you will not be able to increase the flow of people with your higher means.

Therefore, for every competitor's sales volume, we must have a thorough understanding and prevent it from becoming a loser.

4 know yourself: in fact, it is not easy for a person to understand himself, and it is not so easy for an operator to understand his own strength.

To succeed in the future, we must first understand from the positioning of our brand, gradually to VI, brand strength, product personality, strengths and weaknesses, financial strength and so on.

First of all, we should dare to dissect ourselves to find out the strengths and weaknesses of the businesses around you and lay the foundation for the analysis of local business circles and even the future dislocation business.

In addition, when exploring the bottom, it is better to carefully explore the operational area, staff quality and sales skills of the competitors, and even buy some products in the shop of the peer shop as customers, so as to get more useful information.

Although most shops are rented models, they need a lot of capital to build shops once they are determined. When the external environment changes, it can not be adjusted as freely as people, money and goods.

Therefore, the selection of shop position has become the first link in the marketing of store stores, which deserves the extra attention of every operator.