361 Degree Sports Apparel, Brand Value Of 3 Billion 842 Million Yuan.

Recently, China Brand Construction Promotion Association and CCTV jointly organized the Chinese brand value evaluation information in 2014, and carried out an annual inventory and perspective on the comprehensive connotation and value of Chinese brands.

The 361 degree (China) Co., Ltd. ranked the top ten of textile and garment enterprises in China's brand value evaluation list in terms of brand strength 858 and brand value 3 billion 842 million yuan in this evaluation.

"2014 China

"Evaluation" was launched jointly by the General Administration of quality supervision, inspection and Quarantine of China and the China brand building Promotion Association. According to the brand evaluation brand value evaluation requirements, the brand evaluation multi cycle excess earnings measurement method and the brand evaluation national standards of 13 industries, the brand value was evaluated from five dimensions of quality, service, technological innovation, tangible assets and intangible assets.

It is aimed at "strengthening brand building, enhancing brand value and effect", "leading consumption by brand, promoting production and promoting the formation of brand value evaluation mechanism with Chinese characteristics". Through establishing a brand evaluation system with Chinese characteristics and conforming to the development status of Chinese brands, the guiding role of brand building is formed.

This shortlist is inextricably linked to the full support of the 361 degree international games in 2014.

As the senior partner of the Youth Olympic Games of the second Summer Youth Olympic Games, 361 degree integration of outstanding design and research teams at home and abroad, during the Nanjing Youth Olympic Games, for the total number of more than 100 thousand staff, domestic and foreign technical officials, security personnel and volunteers to provide the official uniform.

As a senior partner of Asian Inchon Asian Games in 2014, the 361 degree international competition has helped the Inchon Asian Games to become a unique Chinese brand in this competition. It fully embodies the brand strength and helps brand image upgrade and optimize in the international market.

In the 2014 development strategy, 361 degree adhere to the "group multi brand" subdivision development strategy, strengthen sports brand, children's wear brand,

Professional outdoor brands, overseas markets and e-commerce six major business bodies, multi-dimensional planning and integration.

At the same time, we will upgrade the group digital strategy in all directions.

For example, 361 degree children's clothing takes the lead in upgrading user digital strategy, and Baidu joint research and development of smart children's shoes, the integration of the overall development of the brand and Internet thinking and grafting.

In the overseas market, 361 degree now has the World Cup held in Brazil as the first stop to enter the international market.

In the future, we will further share the idea and products of 361 degrees to the countries and regions of the United States, South America, Southeast Asia, Eastern Europe and southern Europe.