Decision Shop Location: Weather Is Not As Good As Land.

Weather is not as good as land.

Sun Tzu day: "where there is no way to make use of military forces, there will be no land left, but no land left.

In his speech, Sun Tzu emphasized the importance of land in war.

When doing business in business, it is necessary to invest selectively according to different geographical environment and market situation in different regions.

Sun Tzu's art of war can also be applied to business choices.

It is not suitable to open shops in a more remote, market less potential, inconvenient pportation and bad external environment, especially for catering outlets.

If the "Jedi do not stay", if you open a shop blindly and blindly, after two or two years of market development, it is still at a loss, then we must make early adjustments to deal with the unprofitable market and reopen in a suitable place.

If you open the city and live in a busy and prosperous place, there are many competitors in the same industry, but only if you manage to manage and win, can you make money.

The choice of business sites can only get twice the result with half the effort. In particular, the importance of business sites is shown in the following aspects:

(1) the amount of business site investment is large and the period is longer, which is related to the future development of shops.

Whether the shop's location is rented or purchased, once it is determined, it needs a lot of money to invest and build a store. When the external environment changes, it can not adjust the business elements such as people and property.

Only by thorough investigation, careful consideration and proper planning can we make a better choice.

(2) once the business site is established, it will become an important basis for formulating the business objectives and business strategy of the store.

Different regions have their own characteristics different from other regions in terms of social geography environment, population traffic condition and municipal planning. They restrict the source and characteristics of store customers in their areas, and the commodities, prices and promotion activities of shops.

(3) business address is an important factor affecting the economic performance of shops.

The proper location of a store means that it enjoys superior geographical advantages.

In the same industry stores, if the scale is the same, commodity composition and service level are basically the same, there will be great advantages.

(4) the business site must implement the principle of customer convenience.

It first regards customer convenience as the first principle, and saves customers' time and cost to maximize customer satisfaction. Otherwise, customers will lose their trust and support, and shops will lose their foundation.

Emphasized

With so much importance, how can we choose the best shop location in many streets?

First, instead of choosing the site that is now favored by the business, it is better to choose a store that will be hot from the cold in the near future and is not yet favored. Such a shop has low cost and potential location.

Big.

Therefore, we should pay special attention to what changes will happen in the development of urban construction.

Second, choose close to big companies.

On the side of the street.

This is because customers can become customers. On the other hand, customers who come here are easy to introduce to others and are easy to guide others to patronize.

Third, the choice of proximity to human R3 will increase.

The development of residential areas and the establishment of new institutions will add more customers to shops and make them more potential in the future.

Fourth, choose the business direction of complementary shops as neighbors.

For example, a children's clothing store is near a women's clothing store, rather than near a repair shop or bar. Because of the coordination with the business direction of the surrounding shops, customers in nearby shops can easily become customers of this store.

Fifth, when choosing a shop location, it is also important to attach importance to the sales, display and storage facilities provided by the shops, which are in line with the operational requirements and whether the orientation of the buildings is less affected by the climate so as to reduce expenditure in the future.

Sixth, choose the location of shops on both sides of the same street with better location, higher visibility and less traffic congestion.

Seventh, sometimes it is better to find a shop location with a moderate price and a reasonable price, instead of choosing the location of the store.