Cross Marketing In Shanghai'S Real Business And Finding A Way Out Through Innovation

On the last day of 2014, many people were looking forward to the new year's holiday. Some of them even went on a journey in advance, but for Pang Liying, she faced the most difficult battle in the year.

Under the joint efforts of Pang Liying and his colleagues, the first eight hundred partners created a new year of 712 million yuan.

Sales records.

In the face of the surging trend of the electricity supplier, the major businesses have racked their brains in cross year marketing to strive for innovation and breakthroughs in order to keep the final position of this entity business.

More than 20 hours later, it was too late to drink.

"Do you have 80B?" "I want this, and bring me a red one."

"Let me see, this size is my proper cutting?" "how is this warm underwear so expensive, a little cheaper?" less than a minute, the 3 floor of the first eight hundred.

Pang Liying, a salesperson at the underwear shop, was surrounded by questions surrounded by customers from all quarters.

December 31, 2014 is the busiest day of the year in the mall.

At 1 p.m. that day, on the counter full of merchandise, the bread that had just been bitten was placed in the corner by her hand, and there was a bottle of mineral water that had not yet been opened.

Although we have been busy opening the mall, we are still smiling and patiently answering customers' queries to meet the needs of customers.

Pang Liying, the 38 red flag and the May 1 Medal of labor in Shanghai, has worked in the first eight hundred years for more than 10 years, and has been engaged in underwear sales for 8 years, and is a senior underwear expert.

Over the years, she has sold more than 5 underwear brands in the first eight hundred partners, and is familiar with the various characteristics of the underwear she sells. The accuracy of visual inspection is very high, and she has maintained zero complaints for more than 10 years.

It is the eleventh year since the first year of the eight year old company's traditional inter year marketing has been held.

"Busy, is expected, so many years have been used to."

Pang Liying told the Commercial Daily reporter, "because this day is very important for shopping malls and businesses. Usually a counter like ours can only make ten thousand or twenty thousand yuan a day, and it can be sold hundreds of times over the year to millions of dollars, so we are happy to be busy."

In order to prepare for more work ahead of schedule, Pang Liying arrived at the mall 6 o'clock that morning.

In this way, the last customer will be closed at 2 a.m. on New Year's day, and Pang Liying will work for more than 20 hours continuously.

And at the usual counter, a class leader is 3 salesmen. Today, the 6 salesmen in the two classes are all there. The company also temporarily adds personnel to help.

"Remember last December 31st, too busy to eat at all.

Although the store has prepared bread, hamburgers and mineral water for us, we can not afford to eat them, because you will be called by customers before you have time to eat.

Water is more dared to drink, I was particularly impressed. Last year, the year of marketing, I went to a toilet.

Pang Liying told reporters.

"Compared with normal times, 500 to send 300 tickets must be cost-effective.

Our brands do not usually sell at a discount, only when they play twenty percent off on the "38" women's day. When they are on sale, they are basically broken codes. Such activities include new products and great efforts.

Pang Liying pointed to a pile of paper bags lying on the ground, saying that these were the customers who had paid the deposit a few days ago.

Many old customers take such a way every year, early proofing and booking, not only having enough time to choose, but also avoiding crowding and regrets of shopping in one day.

Achievements

A breakthrough of 712 million yuan, the first eight hundred partner sales are high

On this day, everyone's toil was not wasted. The sales volume of the first shopping mall and the new world city were all high.

Unlike the two days of the previous year, the first year of the sale of the first eight hundred companion was only one day in December 31, 2014, and passenger traffic in the mall was more crowded than in the previous year.

The newspaper reporter learned that the gold bar was only 267 yuan per gram, and the number of people who snapped up was much more than that of the previous year. Many people still can't buy it overnight.

In order to get more money back and buy gold bars, many customers buy clothes and shoes without stingy.

Reporters noted that even online shopkeepers came in from Beijing, taking discount promotions as a cheap commodity channel.

The popular popularity naturally attracted many "scalpers".

300 yuan return, "cattle" at a relatively low price from the purchase of consumers, and then the price of 250-260 yuan to sell, to earn the difference.

Many consumers buy tickets directly from the "yellow cattle", which is equal to a 15% off discount.

People in the market say that under the backdrop of the whole industry downturn, physical shopping malls urgently need popularity to boost confidence and increase sales; and the "full coupon" marketing method has heated up the "cattle" buying and selling behavior, and has also satisfied the needs of all sides: the mall has gained turnover, consumers have avoided circular consumption, and "cattle" have earned the difference, so no one has suffered losses.

From the market reaction, consumers are quite buying the p year marketing of physical shopping malls.

Due to the large number of customers waiting for the appointment tickets, the first eight hundred couples opened the door one hour early in the morning, 240 kilograms of gold bar booking vouchers (one per person, one purchase limit, 20 grams) and the distribution was completed in more than an hour.

This alone has brought 12 thousand consumers to the mall within one hour after opening the door.

According to the statistics of shopping malls, a total sales of 712 million yuan in the 19 hour inter year marketing period increased by 23.29% compared with the same period last year, and passenger traffic increased 22.57% over the same period.

Refresh history again.

Another peak of consumption in the new world city was 10 after December 31, 2014.

Reporters saw that because of folding, folding and folding, the famous brand counters in the shopping mall are like vegetable farms. Although there are barriers to restrict the flow, they still can not stop consuming enthusiasm.

Before the Coach counter, a young female consumer was filled with shopping bags. "I bought 4 of my own, and I brought 3 more for my friends."

It is really cost-effective, first there are 5-7 fold, two more than 15% off, 10 after 10 in the evening to send 100, equivalent to only three points a few discount.

So I couldn't help buying a few more. "

Fu Ziyu, a cashier on the first floor of the new world city, told reporters in Shanghai that the first floor is the best floor for the entire shopping mall, and the queue is the longest.

"There were 5 cashiers on the 1 floor, and today an extra small account stand was added, and the old employees were arranged in person, so that they could not cope with them."

Fu Ziyu said that many people queuing up, customers will be more anxious, cashiers will also bring psychological pressure.

And if you encounter counterfeit banknotes or fake credit cards in the cash register, the inexperienced beginners will easily become nervous because of nervousness.

The first floor is mainly gold, cosmetics, international brands and other high priced products, these counterfeit cards appear on the first floor of the silver coin counter is the highest probability.

Sales statistics of New World City show that sales and passenger flows increased by 12% in December 31, 2014, reaching a new high.