Men'S Wear Guide Is More Important Than "Beautiful"

A friend who has been in charge of the well-known men's wear brand store for many years said that women buy more clothes for men.

The phenomenon is more; if a man comes to a store, if the shopping guide is properly guided, the man is absolutely obedient to pay the money; the more beautiful the shopping guide, the worse the business is, and the reason is that the shopping guide is too cold and colourful, and the effect is not very good after changing the affinity shopping guide. The more the beauty in the shop, the worse the business.

After careful observation, he found that the lady who accompanied the men to buy clothes was found to be a dangerous area once they found that there were beautiful women in the shop. Now that they are dangerous areas, the sooner they leave, the better.

They say women's heart needle.

Just like a woman's heart, it is changeable, but as long as the brand takes the heart of a woman, it can sail forever in the sea of the market.

If the conditions permit, recruit 1~2 men with facial appearance.

One is "eye enhancement"; the two is to take on the fitting model and do a good job for women shopping.

The probability of a man coming to a store is about 20%.

The shopping chance for men is about 5%, and most of them are under the age of 25.

The risk of shopping with a lady (or a lady with a man) is about 60%.

The chance of shopping alone is about 10%.

The shopping rate for women is about 5%.

Men and women have a large group of shops to shop at a rate of about 5%, and the lowest turnover rate.

Since the purchase right of men's clothing is in the hands of women, how to play the "happy women's war" has become the core of clothing marketing. For this reason, Guo Min has provided 6 major experiences in his many years of actual combat.

First, the rest area must focus on women's preferences, remove the ashtray, change fruits and delicious chocolates, snacks, sweets and so on.

If you keep the ashtray, you can also put a box of ladies' cigarettes on the side.

Second, reading books in the rest area should also put more women's books.

The general purpose is to keep women as much as possible, so that men who have the same time have enough time to try on clothes and increase the success rate of pactions.

Third, the focus of shopping guide should be pferred to women. The use of compliments of "praise" and "identity" to do well in the relationship between shopping guide and general decision makers is not far away.

Fourth, it is emphasized that when a man is accompanied by a woman, don't groom your sweet words to the man, otherwise you will finish playing.

If there are many beauties, there are many good words to speak of.

Fifth, women are sensual animals.

Therefore, when establishing VIP files, we must pay special attention to leaving women's data. Her materials are much more useful than men's. for example, a woman can be moved more easily than a man by greeting telephone calls.

Sixth, women are the best advertising windows in the world, so long as she is satisfied, one pass ten, ten Chuan hundred......

And it's free, so men's clothing enterprises should pay enough attention to women.