Three Secrets Of Clothing Store'S Successful Opening Up Promotion
We all know that the main purpose of promotional activities is to make their own.
Couture
Expand awareness in the region, attract popularity, to create a platform to quickly enhance the visibility of a good foundation.
Therefore, the clothing store's sales promotion activities must highlight the characteristics, be fashionable, be easy to spread, be easy to identify and be cheerful.
At the same time, we must achieve the following three points:
First, informative.
That is, with the help of the logo of the fashion shop and the reputation of the brand image spokesperson, the first information of the clothing store will be accurately and promptly informed to the consumers.
Second, influence.
Using clothing
Franchised store
The first activity of the new store opens up the connotation of the clothing brand, the characteristics of the product and the culture of the enterprise to the consumers, so as to enhance the trust and recognition of potential consumers for all the products in the clothing store.
Third,
Promotion
Sex.
The sale and purchase relationship between the sale and sale of goods is not necessarily obvious, mainly through the use of new channels to enable consumers to feel the goods, so as to carry out appropriate promotional activities, the most likely to attract consumer attention, stimulate their consumption desire.
Promotion is an important way to increase sales volume for clothing stores, and is also the most direct way to deepen consumer memory. Sales promotion is a compulsory course for you to start business.
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At the end of the year, when the volume of traffic dropped, sellers should think of the root causes of the problem. What are the causes? There are four main reasons for the rapid decline of traffic at the end of the year: Double eleven is hot, and two are at the end of the year sales promotion; the increase in workload at the end of the year will lead to a reduction in online shopping hours; many people try to push the things they want to buy in a big promotion holiday.
Therefore, except for the peak days of the festival, there will be a marked decrease in traffic volume.
Although the buyers' desire to buy is lower than usual in the end of the year, some of them are buyers of the new year's products. Therefore, it is necessary for the shops to sell the special clearance at the end of the year to increase the sales volume. The sale of the stores will be sold out. This will not only enhance the popularity of the shops, but also increase the sales volume of the shops.
Sellers should carry out clearance activities. First of all, drainage is done through trial activities, followed by internal clearance. The two part of the work can make the rhythm of store clearance faster.
After a year's operation, the store must have accumulated many old customers. At the end of the year, sellers can sort out these old customers' files, then send text messages one by one or visit them on Wangwang, so that these old customers can feel the sincerity and blessings of the shops, and deepen their impression of the shops.
This is also a good way of marketing.
Shops have been operating for one year, there will be good places and bad places in the year. At the end of the year, they must be precipitated, summarized, summed up the gains and losses of the year, find out the problems of the shops, and then sum up the study and find solutions to avoid the same problems in the new year.
In addition to the old and the new, all the new products or new maps are ready for the new year. At the end of the year, it is a replacement for a year, which requires the seller to prepare for the new year, including the new type of payment, the making of new products, the promotion of new year, and so on.
The new three steps of the shop's new payment, selection and preheating can be completed through trial and promotion. During this period, the new products of the shop will be released for trial activities in the trial customer Union. The new shop will be tested, and the popularity of the activity test and the popularity of the buyers will be determined.
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