Vigorous Development Of E-Commerce Market And Positive Pformation Of Traditional Garment Enterprises

Statistics show that 43 listed companies of textile and garment industry announced the performance forecast for the first three quarters of 2014, of which only 4 companies increased in advance, 5 companies continued to gain profits, and 14 companies increased slightly. 6 companies expected to make a loss in the three quarter before 2014, of which Busen shares and Xi 'er were the first to lose.

On the other hand, in the first half of 2014

There are 347 stores, 88 of IgG's shop and 73 of nine Mu Wang Guan shop.

The reduction of clothing enterprises' profits also forced the traditional stores to encounter crises. In addition to inventory problems, more is the general outbreak of extensive development patterns accumulated over the years, and many clothing stores are expected to close down one after another.

However, in these

Three quarterly bulletin also shows another message, e-commerce channel has become an important driving force in clothing sales.

Not yet "electric shock".

We are faced with the constant share of the electricity market. How can we solve the difficult situation in the pformation period?

Traditional clothing enterprises do business, its advantages mainly reflect brand influence, many years of precipitation of customers, as well as product research and development and supply chain advantages.

At first, because of the cost advantage of the electricity supplier department and the low price atmosphere of the whole network sale, many decision makers of the clothing brand only regard the electric business department as a way to deal with the inventory products, and the products of low price, outdated and broken codes are full of them.

The relevant person in charge of the world factory network believes that the electricity supplier is not a simple product sales channel, but an important factor affecting the pformation of the garment industry.

For clothing enterprises to do business, do not apply the mass market operation of mass market.

The marketing operation of traditional brands is to seize the channels, seize the resources of the shops below the agents, seize the funds of the shops under the agents, and decide the outcome by the number of shops.

There are shops with channels, customers have shops, customers have sales, and electricity providers have eliminated channels. The number of shops is no longer a proof of brand strength.

The brand of clothing enterprises must accept the fact that it must be Internet Oriented and must embrace the electricity supplier, otherwise, there is no way to go.

Because only in this way can you find your consumer group, and your customers can find you, so that more consumers can understand your brand meaning.

If consumers identify your brand, there is no need to tangle where the shops are or where they can only rely on offline channels.

E-commerce is not only a channel for traditional clothing enterprises, but also a trend, a more progressive and forward lifestyle change.

As the world's largest e-commerce platform for manufacturing enterprises, the world factory network helps to pform and develop manufacturing enterprises.

For the future development of garment enterprises, relevant responsible persons said that the world factory network will strive to develop the leading role of e-commerce platform, and guide businesses to take the new format of online trading and offline trade, subvert the traditional clothing market operation mode, expand domestic and foreign marketing network, help enterprises establish their own brands, and reconstruct the wholesale business form of clothing.