Clothing Sales: Customer Escorts

Clothing stores often have such customers, after entering the store, a piece of version to see, feel, is like a household member, the clothing fabric, workmanship, style is very satisfied.

And can take the initiative to try on clothes, showing strong desire to buy.

The customers liked it very much, but the companion said, "I feel like I'm going to look around in general or somewhere else."

So the shopping guide suddenly faced two customers who were hard to retain.

Customers who accompany customers can better control customers' choices than guides. If there is no experience, it is very difficult to settle such a customer portfolio.

Faced with such a plot, many shopping guides often talk to themselves, "I feel good" and "how can they not look good?" this is a classic wrong answer. These two claims are not convincing enough.

Shopping guide members emphasize the good looks of clothes while directly challenging the eyes of the accompanying personnel.

Shopping guide feels good, does not mean that customers and their accompanying friends can be recognized.

More clumsy language, such as "no matter what other people say, how you feel," is easy to cause companionship to be disgusted, and the customer must be on the side of the company, even if it is for the sake of giving a friend face, the sales process will also end.

In clothing sales, the more customers are accompanied, the more difficult it is to sell clothes.

Clothing stores often appear to be very satisfied with the clothes, but the word of the escort stops the sales process, which is really very troublesome.

In fact, the escort can not only become the enemy of successful sales of clothing salesmen, but also become the helper of successful salesmen of clothing guides, and the key is how to use the power of escorts.

So long as we start from the following aspects, we can give play to the positive role of accompanying people and minimize their negative impact on the sales process.

First, don't neglect your company.

The shopping guide should understand that the accompanying person may not have the right to purchase decision, but it has a strong veto power and has a great impact on customers.

So when a customer enters a shop, the shopping guide should first determine who is the first escort and equally treat the accompanying people and customers.

Treat, do not appear in the eyes of only customers and escort personnel on the side of the situation.

Here are a few techniques that can be applied in a better way: during the sales process, the eyes of the escort can be respected and valued; the views and suggestions of the accompanying staff are properly consulted; the escort of the customers is praised; and the customers are praised by the accompanying staff.

These methods can make the escort feel your concern, respect and attention very well. Once the salesperson handles the relationship with the accompanying personnel in the early stage of sales, it will give a strong preventive for the negative influence of the escort staff at the later stage of sales.

Second,

Put pressure on customers.

Sometimes escorts may recommend clothes for their friends.

When the customer is satisfied with the clothes and the guide thinks it is really good, the guide can say, "this young lady, your friend really knows you. The clothes she recommended to you is very fashionable and personal in your body."

This sentence will give customers pressure, because she is not good directly to say that clothes are ugly, more or less to give a friend a face, and she herself likes this kind of clothes.

If the customer chooses their own clothes, the customer likes them very much. At this time, you can also say to the escort, "this gentleman, your girlfriend should like this dress very much."

Because of this dress.

Really like it, plus your early relationship with the escort is well handled. At this time, the escort will directly say that the probability of unsightly clothes will be reduced.

Because this is to say that customers do not have the vision and appreciation level, which will make customers feel embarrassed, so they will also cause some psychological pressure to them.

Third, consult the accompanying staff.

The most stupid shopping guide is to make a very antagonistic relationship between himself and his escort, which is not conducive to the solution of the problem and the promotion of sales.

If there is a negative behavior of escorts in sales, in order to increase the success rate of sales, the guide can be used to pull the accompanying personnel into partners, and jointly recommend clothes for customers.