Silent Customers And Solutions To Purchase Barriers
Store
Scenario simulation:
We always do this:
1, it doesn't matter. Please take a look at it first.
2, OK, you first see if you like something, please call me if you need it.
3.
(no language waiting)
Analysis: the first item has been given the right to choose
customer
But it did not guide customers into the purchase stage, so there was some negative waiting.
The second is guiding customers.
Attention
To the preferred goods, but the shopping guide gave up the initiative to recommend the right to recommend goods for customers, resulting in a greater degree of customer freedom, may leave at any time.
Once shopping guide is approached, it will be more difficult to get closer to customers.
The 3 kind of silent response will not only yield to the wind, but also look awkward, and customers will feel uncomfortable.
It belongs to the natural selling behavior that is quickly lost, and it gives up voluntarily.
The right strategies:
1, do not care too much about customers' casual look.
Analysis: because it has become an excuse for each of us to buy, that is, it is part of our buying habits.
So don't worry about what these customers say freely.
2, we should try to reduce the psychological pressure of customers as soon as possible.
It is a clever way to turn the topic of the customer into a reason for approaching the customer, and then to put forward some topics that they are more concerned about and easy to answer to the customers, so as to achieve progress towards the positive sales process.
The right way:
1, "yes, sir! Shopping is sure to take a look at it. But we have just arrived at two very good products recently. Many customers like it very much. You can get to know it first! Come here please."
2, "it doesn't matter, sir! It doesn't matter if you buy it now. You can know our products first. Let me introduce you first.
Excuse me, what kind of fabric do you prefer?
Analysis:
First, identify the customers, relieve the psychological pressure of the customers, then use the excited tone to move forward, emphasize the introduction of a product, and use professional sign language to guide them.
At this time, most customers will find it difficult to enter into the next process of product introduction, while guiding customers to a certain product, you can also explore the demand and make product promotion more purposeful.
If we use this method, we will still be rejected by customers. What should we do?
First of all, in the face of such a customer, do not lose heart, do not complain, or even feel self esteem is hurt, you know, customers to make such a response is normal, as long as he has not left the store, you still have an opportunity.
Secondly, you can use the way of retreat, but let both customers and you have the face, not to show your rudeness and hurt customers, to catch customers away, nor to appear boring or embarrassed. At this point, you can say: "no matter, sir," you pick out your favorite products. I am the little Zhang of this cabinet. What do you need, please call me at once!
Main point: remember, when you speak, you must smile and show your sincerity. You can pour a cup of water or coffee, draw the distance between you and the customers, and slowly achieve your goal.
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